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The Sign Of A True Sales Pro - Admitting Were Never Too Good For Coaching

Ringggg. Ringggg. Not my favorite sound in the evening when I am in the midst of

all kinds of fun mothering activities - homework, cleaning, and moderating disagreements between teenagers. And yet I picked up the phone

Hi Nancy, its Virginia.

Oh, okay, I know who this isand after some pleasantries

Im calling to tell you about my work because you asked me about my new job the other night.


Hmmm. Okay.

She continuedIm so excited and want you to meet the guys I work with.

And so the discussion went. Me justifying why I didnt need to meet these guys as I dont need their services and Virginia giving me more and more options on times and locations because I should meet them. She was determined that I needed to do this because they are so great! And I was determined that I wasnt taking a half day of my life to meet with anyone I didnt need to meet with.

I hung up feeling like I had dodged the bullet for nowand went on with my evening.

Forty-five minutes laterRingggg. Ringggg. Now who?

Hi, its Virginia again. Im calling to get some advice. Do you have a few minutes?

Of course

I dont think the conversation went the best before and I want your advice on what I can do to have different outcomes in making my calls.

What??? Calling a sales expert who trains people to be more successful in sales to ask for advice? Now THAT got me interested! We then had over an hour discussion on the objective of making calls, how to put the focus on the caller instead of our own excitement about what we do, asking good questions and being a great listener. Fortunately, all of these actions are critical skills she had already developed in her years in the medical profession. Now she needed to apply them to her new career in sales.

Virginia showed great professionalism. She did what so many sales professionals will not do. She:

Evaluated her call objectively

Acknowledged that it could have gone much better

Asked for coaching to do better next time

Can you imagine how hard it was for Virginia to pick up the phone and call me back? She realized that these first calls in her new role - to the people she had existing relationships with - could make or break her future. She didnt get defensive. She listened to the advice, asked for clarification and drilled down to specific actions she could take. And finally Virginia then committed to those actions.


What a great demonstration of strong emotional intelligence!

Rookie or not, Virginias willingness to call me back sets her apart from a lot of seasoned sales professionals. I think she has a great career ahead of her with that type of mindset.

What about you? What are you currently doing that isnt producing the results you want/need? Who can you call for advice or coaching so you can do better? I challenge you to pick up the phone and call them and let us know what you learned.

by: Nancy Bleeke
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