The South African Tourism Industry And The Corporate Market

South African corporates are those men and women that travel in and around the country

to attend meetings, conferences, product launches, training seminars and teambuilding initiatives. Although tourism of many different kinds (e.g. eco-tourism, cultural tourism and medical tourism) continue to boom in South Africa, business tourism is certainly one area in which the market has established itself as a respectable global player.

Diversity

One of the main reasons for this is that South Africa boasts a spectrum of activities, resources and attractions. This makes it ideal as an all-round destination, enabling large corporations to combine business with pleasure in a very effective way. In addition to ensuring that corporate travellers are then able to entertain local and international guests or take them to top-notch restaurants and so on, it also enables travelling corporates to include their families on extended business trips. Considering the pace of the world today, this is a major advantage to the corporate market that makes such extensive use of the tourism industry.

Convention Facilities

Another secret to the success of South Africa as a prime business tourism destination is that it is so well equipped in terms of convention facilities. Official International Convention Centres are in Johannesburg, Cape Town and Durban, all of which are major metropolises equipped with international airports. Other large cities, such as Port Elizabeth and Pretoria also boast fantastic meeting amenities. In addition, because these are major tourist hotspots, there is an abundance of accommodation, ranging from self-catering chalets to world-class 5-star hotels.

Internationally Acclaimed

On international terms, South Africa is well-renowned as a superior destination in which to conduct professional affairs. It has achieved a rating within the top 30 meeting destinations by the Union of International Associations and as a prime foreign investment destination by the Foreign Direct Investment. As a result, South Africa has already hosted hundreds of international conventions, conferences and events, not least of all the 2010 FIFA World Cup"" and the 2002 UN World Summit on Sustainable Development.

Infrastructure & Facilities

Thanks to the 2010 FIFA World Cup"", South Africa has recently undergone major developments in its infrastructure, resources, products and services. The transport system has been vastly improved and there are now more flights (both locally and internationally) than ever before. In addition, several of the local airline companies continue to have regular specials for flights between popular South African destinations, making travel from one venue to the next cheaper and quicker than driving.

Economically Advantageous

South Africa is a particularly economical destination in which local businessmen and ""women can travel. But, it is also economically advantageous for foreigners, which has made it particularly popular amongst both local and international business travellers, who conduct more regular trips than do the sightseeing visitors.

As it continues to provide superior facilities, impressive diversity and a warm hospitality that is not easily rivalled, South Africa will continue to cater to the needs of our local corporates efficiently and professionally.

by: Tinahe

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