The Spirit Of Victory, In Disguise Of Nike.

With many victories down and many more to go, Nike is really living up to its name

. Nike, is the goddess of victory according to Greek mythology. Their wide array of its products in the present day has surely evolved from the how the company began. Phil Knight and Bill Bowerman had a vision to provide athletes with an advantage, this vision evolved into a revolution in athletic footwear. Nike started out by the name of Blue Ribbon Sports, where the two of them pledged their lives to create innovative ways and revolutionize the industry. The logo also given appropriately, the swoosh truly represents that Nike products will surely swipe you off your feet.

Nike, represented by many famous athletes, took a great stand to compete against many other companies, it prevailed quickly and swiftly and made its way to the top. Not only did Nike win the market, but it also brought in many new revolutionary ideas that made it unique from every other company.

Our goal is to carry out Bill Bowermans legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition

There is no limit to their achievements and no challenge that Nike is not willing to take on. It now provides a wide range of its creations including clothing, sports equipment and its renowned foot wear. Products are targeted and at all age groups and both genders, offering different styles for men, women and children. The Nike store is flooded with products that are very tempting, useful and innovative; the final yank from Nike to get costumers to buy their goods is their steal deals, clearance sales and various attractive promotions.

Nike is known all around the world and its products are found easily (needless to say, the moon is an exception. In the near future we may even see a Nike Swoosh there too). The company has made an image around the basis of being cool and a must have for every citizen. With the growing demand for branded goods and the need to be accepted into society, Nike provides you with the perfect selection of affordable and durable products. With such a wide variety, one simply does not know what to choose.

The ability to move forward with new designs, growing innovation and progress in technology will surely always keep Nike ahead of the rest. Living in a world that is taking giant steps in technological advancements, Nike is persistent to keep its befitting share and stay the dominating face in the market. Knowing Nike, it should not be a difficult task to carry out.

Hard work and endurance were attributes that Phil Knight possessed that granted him the chance and ability to reach new limits and establish a grip on the economy. And who would have thought that the legend of Nike all started from him selling shoes from the back of his car.

by: Tariq Saeedi

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