The Things you Should Test in your Catalog Design
The Things you Should Test in your Catalog Design
Do you know what you really need to test in your catalog printing? It is important to test certain elements of your print catalogs to make sure that they jive right with your catalog readers. You won't want to just write or design something that "looks good". You want to have something that is almost perfect in your catalog printing.
In this guide, I will show you the five most important things you need to test in your designs for catalog printing, as well as some tips on how to go about it. With proper testing of these elements, you should be able to fine tune your content and designs for the greatest impact on the audience.
1. The headline and title The headline and title of your custom catalogs is one of the most important things to test in catalog printing. These titles will determine if those audiences will start reading your catalogs or not. Much like a newspaper headline, you should try to always be short, concise but interesting with your catalog headlines. Use very attractive words like "Save, "Money", "Free" etc. to get people engaged with those headlines.
Test these headlines by coming up with three or more options for composition and then having them judged by a wide variety of people. Before
catalog printing begins, take note of what headline most people like and use that for your color catalogs.
2. The cover image Of course, it is also important to test different cover images for catalog designs. The cover image of course will determine the overall impact of your catalogs as well as the predominant reaction of readers. So it is important to get the best and most powerful image for your catalogs.
To test this effectively, you just need to show a group of possible cover image options to some potential readers and see what they like most. Make sure you get at least 20-50 people choosing the images so that you have a big data sample. Besides getting strangers to help you out, try to have your family, friends and colleagues to vote for the winning image. In time, you should get a majority vote that should decide what image is best for your
catalog printing.
3. The product blurbs You might also want to test the product blurbs or descriptions in catalog printing. These text descriptions of course are important factors in convincing your readers to buy the product. Not only must these blurbs be detailed and complete, they must also be written in the right style that attracts readers to buy from your catalog. So experiment with different styles and see what people like the best. Use an informative style, a casual style, a professional style and see what works best for your catalogs.
4. The product images If the cover image needs testing, your product images will definitely need testing as well. People of course shop by sight initially. So it is always recommended that you use the best and most attractive professional photograph of your products. Try to choose and test the reactions from product pictures with different angles and lighting conditions. Ask others for their opinions and choose the best picture that gives the best angle for your products. With the most ideal product image in your color catalogs, you should be raking in the money with responses in no time.
5. The call to action elements Finally, you should also test the location and design of your call to action elements. From coupons, text statements and call to action graphics, it is important to test designs that work well in getting people to respond. So make sure you make different graphics (arrows, buttons, boxes) for the text content, as well as play with different styles of fonts as well as different colors. You might also want to make different layouts with call to action elements located in different locations.
Test out what color and font style looks best for your call to action element to make them more noticeable. Of course, do not also forget to try to vary your call to action locations to see what works best. Just get some volunteers to look at your color catalogs and try to see which one design will always get people to respond better. Hopefully, you should be able to find out the right location and style for your call to action elements that should give the most number of people to buy from you.
So those are the things you will want to test in your catalog designs. Make sure you get the right input from your initial tests and audiences so that you can create content and designs that are the ideal for them. Good Luck!
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