The Top 5 Reasons to use Ecommerce Software
The Top 5 Reasons to use Ecommerce Software
Going online can add a new dimension to any existing business that wants to expand through the addition of millions of potential new customers beyond its local region, like the UK for instance, to across the globe or expand from a single online product to a complete product line. Setting up a fully functional and successful ecommerce website, maintaining it, modifying it, and keeping it running successfully will require the use of high-end ecommerce software.
Ecommerce software purchased (licensed) at reasonable prices offer simple templates to create a "shop" and reap the benefits of online shoppers without a large outlay for a developer. However, remotely hosted, pay per month, ecommerce software services are an ideal starting point providing a wider choice of features, fast implementation, and often include gateway services and an Internet merchant account.
The reasons to use ecommerce software packages are their ability to provide and integrate the five basic functions necessary for any online business venture. Of course, fulfillment of these goals requires features ranging from very basic to quite extensive "special" features that may or not be required for each particular kind of ecommerce business software implementation. This is where using "software as a service" is particularly good at helping small and medium sized businesses navigate the complexities of online business.
**Storefront Home Page**
The home page for an ecommerce site serves several purposes. This page can be a company's home page or serve as a landing page for a separate, more comprehensive company Home Page, various advertising sources, affiliates, or even Internet search services. This demands relevant content to fetch high search rankings and a minimum of banner ads, flashing text, or external links that will only annoy potential customers. Make this page simple, informative, yet attractive. A constantly updated catalog or directory to products and special offer's should be included.
**Storefront Displays and Selling Features**
These pages serve to display products, specifications, and inducements to entice purchase. They include pricing information, sales, special offers, discounts, promotional items, coupon codes, and exclusive offers. Of course, ecommerce software must allow daily updates. Offer special deals to repeat customers every time they visit your ecommerce site.
Try to include product slide shows with larger and different product views, also include an auto-responder function to provide timely and correct answers to customer's queries and assist in the sales process. When choosing ecommerce software features remember that the entire shopping process for buying of a product from your website will fail if it is not as simple as possible.
Enable customer reviews. Customer reviews are a good way of attracting search engine traffic and even more importantly engaging customer trust and their return business.
**Shopping Basket**
This function is as essential to the online store as in a physical market. The basket provides a means for the shopper to place a product for subsequent purchase while, most importantly, continuing to shop and accumulate more items (accessories, impulse buying) before moving to the checkout.
**Checkout**
At checkout, the software collects the accumulated basket information and generates an order for each item. When the basket is empty, the software calculates a total cost for the products after including adjustments such as quantity discounts for numbers purchases or total price, special offers for returning buyers, coupons, codes and more. Local postal services, such as Royal Mail & ParcelForce charges are calculated and UK VAT is included, as applicable, for a final total purchase price.
**Payment**
A key to this process and the store's success is the software's' ability to allow convenient and fast purchase for most common payment methods. Ecommerce applications have the means of capturing the client's payment information. However, for credit card transaction the application must be able to interact with the software module of a payment gateway provider in order to conduct secure credit card transactions online. Often, this involves the establishment of a merchant account, through .
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