The Truth is SEO

Author: Arthur L Burton III

Author: Arthur L Burton III

The Truth is SEO. By Arthur L Burton III Everyone is looking for a simple solution when it comes to building traffic for your website but you have to be careful. Tons of untargeted traffic to your website sets off those little Web crawlers and your listing can be banned from Search Engines like Google, Yahoo, MSN, Ask, etc. The thing about building your own website is that you must put in more time learning the ropes of SEO than it may take you to build your entire website. There is no getting around this though because even though you have a dream of telling all of your friends about your website very few of them are going to be online in the chat rooms talking about your website lets face the facts. One thing to remember and never forget that you are the owner of your website and you are the only one who believes that you can take this website from zero digits and actually have people outside your block visit it. Thats all perfect for you because as your own boss you are making the decisions on how you are going to market your website. This means that if you have enough money you can hire marketing companies and SEO planners to get started on making your website as well known as Google. Well Ive talked around the bush long enough and now lets get into the meat of SEO. First of all you are going to need a book on SEO tactics and planning. This is important because its not only about Organic SEO vs. Paid SEO, its all bundled together to make a website successful. Know your product or if you have a product and work it from that standpoint. If you are never going to sell anything on your website there are still major ways that you can make money by using advertisements as a source for revenue. Take for instance www.online24radio.com, Internet music, Videos and News but does not sell or ask listeners for money or donations. How can this website make any money? It does and its weird how it all started out. It was a place where coworkers could come and watch videos and listen to music that was shared to a closed Network of people. Then it became the creators dream to share this with the listeners and viewers everywhere. So what happened was the creator needed to learn HTML, CSS, Dreamweaver, Adobe Photoshop, Flash, etc in order to build a website to be published on the World Wide Web. With no money to spend on classes and no money to afford books the creator had to become sort of a Search engine guru in order to find the information that was out there for free. Using keywords and analyzer software he researched what words to use to query the web to return positive content. Wallah yes the creator of www.online24radio.com, now knows how to use HTML, CSS, etc, but has also learned about keywords that are very important for your placing on the Internet. One thing to remember is that you are never going to type in game and your website pops up in the number one slot and you didnt pay or earn the slot. If you have 5 visitors coming to your website a day or a week then you have to learn SEO keywords and put in the work. The fact is, is that even if you buy a list of keywords that were the top ones last week, today it is possible that those keywords are stale, not to mention that you would need to redesign your website in order for these keywords to work properly. Let me explain. If you have keywords in your Meta tags but there is no reference to it on your site when the WebCrawler scans your webpage then there is no link and you may damage your chances at placing higher than someone who does. The bad thing is that all web browsers run their placement methods differently. Try this example: Open Google and Yahoo and type in the Arthur, you can see the similarities of certain links but they are not identical. Google has a different number 3 than Yahoo or vice versa and that is all because of Search Engine Optimization or the SEO as we are calling it here. So you must ask yourself this question whats my plan to make my website number one? Use a combination of SEO tactics, advertise online on the web on sites that are similar to your website and make sure your content is current on your website. You will also need to have a sitemap which can be created for free online by going to http://www.xml-sitemaps.com, Important Notice: Once the website has been scanned make sure you correct your broken links. Broken links are a combination of errors in your website code, this can be links and Meta Data that is incorrectly pointing or not pointing to web addresses and also images that are on your website that do not contain alt= or long descriptions. Have you ever heard the saying Dont judge a book by its cover? Well its exactly true when concerning your website. Just because you log on to your website and everything works doesnt mean it works for the Search Engines. Take a step backward and check the code, because too many broken links may cause your Website ranking to be hindered or completely bumped from a Search Engine. Thats all for nowAbout the Author:

Arthur L Burton III, http://www.online24radio.com

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