The Two Types of SEO - On Page and Off Page Optimization

Enter a phrase or word or a sentence into the search field of a search engine

. You will be astonished to find as many sites as the population of the US based on your search input. However, even though the engine found so many sites, it always shows only a few of them in the first and second page. This is because the search engine goes through each and every site and ranks them according to the keyword density, image information, the number of inbound links and many other criteria. Luck has got nothing to do with the sites that came up on the first page. In fact, a term called SEO does this for a website. SEO stands for Search Engine Optimization.

For any webpage, there are basically two types of optimizations namely On-page and Off-page SEO. In on screen optimization the keyword density is improved on your front page or home page and other pages. Even your content is also restructured in a manner that will allow search engines to easily index them. As the name suggests, all the optimization work happens within the website. This includes restructuring the main page and the content page as these two pages hold the maximum weight in a search engine.

Furthermore, in order to make it easy for the search engine spiders to index your page, keeping the readability factor of the pages are also important. It is not only important to keyword orient your text on the site but also to make sure that the proper heading tags and sub-heading tags are used as well as the proper tags are used with images in order to increase their chance of showing up in a search related to the tag.

In off page SEO, efforts are taken to improve the rating of a webpage through building a social network. This includes broadcasting through social media websites such as Linkedin, Facebook, YouTube etc. Other than this the number of inbound links that you have from different websites also determine your eventual rank on a search engine. One method that is employed by many product related websites is the use of articles and blog sites or mini-blog sites to promote a certain product or service and then attach a link to their website. This ways, the traffic that reads this writing will feel obliged to visit the web site and at the same time, the ink becomes an inbound link. Another method of off page SEO is to use the power of affiliate marketing to not only get more customers through the search engines but also indirectly through other websites.

As an affiliate member of yours, these websites will advertise your website on their home page and in return will get paid for every visit that your website gets through the other site. Most companies that excel in SEO prefer to employ both the tactics over a period of time to get it to the top of the search pages. These companies take your websites for a small duration, alter the arrangement and keyword density as per the data on your products and services, then send them off to search engines to get them indexed.

The Two Types of SEO - On Page and Off Page Optimization

By: jhon

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