The Various Benefits Of Using Merchandising Services

If you want to know about the benefits of using merchandising services

, it is worth considering how people think when they approach a store. While some people may have lists and be very clear and focused on what they want, others may be more inclined to shop around and this is where merchandisers can help you.

A product should stand out on the shelf and be clearly seen. A merchandiser should discuss this with the retail supervisor, working on the best way of maximizing the space available for the product. It is crucial that the product is either very visible or within easy reach or it is less likely that a customer will buy it.

On some occasions this can work quite well, such as when selling wines. A deliberate mark up can then mean the lower price is more attractive when in fact it is nothing of the sort.

Ideally, the products should be of top quality and of a reasonable price. The balance of these two factors is obviously affected by the nature of the store. For example, it is unlikely you would see the same products in a bargain shop as you would do in an upmarket boutique. Likewise, the displays would reflect their target audience.

A merchandiser can use their display knowledge to make sure the products are clearly displayed, catching the attention of a buyer. For example, orange often stands out and so some soap powder manufacturers have used this as a colour to make people notice their brand ahead of brands with less bold colours. If a person is in a hurry, they are more likely to grab the brighter colour.

They will also usually look at the sales trends of the week, forecasting what stock will be needed and ensuring that enough is available for any anticipated rises. Of course sometimes this cannot be controlled. If you sell barbeques and the weather forecasts predicts sunshine, you will sell more than if the forecast predicts rain. However these reports are not always accurate and so the situation can easily be reversed!

Another thing that can help are clear backdrops for any product lines. Bold colours often stand out and phrases such as new, improved or value will often get attention. Promotional coupons often help attract casual shoppers as they look for new products to try out. A merchandiser will work with a retail supervisor to find the ideal location of the products. Generally the best ones will be around the eye line of the customer and if they are bold enough will generally be at the very least picked up.

In different countries there will be various traditions that shops will accommodate such as Thanksgiving in America or fireworks for Bonfire Night in Britain, Eid in Muslim countries, Diwali in Hindu areas and so forth. A merchandiser will be aware of their local area to see if there are any communities with specific needs like this, for example there are strong Asian communities in the North of England. If you want to know more about retail merchandising you should look up the term in a search engine. Demonstration videos can show you first hand the benefits of getting good merchandising services.

by: A Noton

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