The Walt Disney: Overview Of The Walt Disney
The Walt Disney Company is an American company founded in 1923 by Walt Disney as the Disney Brothers Studio
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It is now the leading entertainment group in the world, present in the media industry (newspapers, radio, television, Internet) with television shows and series (Alias, Lost: The Lost, Desperate Housewives etc..) Of movie with animated shorts (Mickey Mouse, Donald Duck, Goofy, etc..), feature films and animated films in live action) in the tourism industry (theme parks including Disneyland and Walt Disney World Resort hotels, cruise ships) and leisure (entertainment) and products derived from its many productions (games and toys, video games, clothing, etc..). It also distributes third-party productions.
The company is renamed Walt Disney Productions in 1929 and The Walt Disney Company in 1986 and was re-declared Feb. 11, 1987 in the State of Delaware , like many U.S. companies . Its head office is located in Burbank, California. The company was originally an animation studio founded by Walt and his brother Roy O. Disney in the early 1920s, which won a major success with a series launched in 1928, Mickey Mouse. The 1940s initiate several changes with an IPO and financial needs very tight which lead to a diversification of production in the 1950s.
The studio was producing films with actors, television programs and built his first theme park. After Walt's death in 1966, and that of his brother in 1971, the company is facing a slump in its main products. In the early 1980s, when a takeover attempt against him, the company is forced to change its shareholding structure and elect a new CEO, Michael Eisner. This starts from the mid-1980s, many projects that allow the company to become profitable by the end of the decade, capitalizing on his productions such as Disney Channel, Disney Store or the development of theme parks.
The film studio diversified into creating or buying other studios (Miramax, Touchstone, Hollywood). In the mid-1990s, the company diversified into new technologies related to Internet (Walt Disney Internet Group), video games (Disney Interactive) and becomes a major media group, with the purchase of ABC-ESPN ( production and broadcast television, radio). The early 2000s was marked by various financial problems and the sale of certain subsidiaries, but in parallel, the company made several purchases of companies in various areas (internet, television, video games, etc.). The end of 2000s saw the company become a manager and distributor licenses with, among others, catalogs Disney, Baby Einstein, the Muppets, Jetix and Marvel (bought late 2009).
The company known as Walt Disney Productions has gone through many periods of ups and downs since its inception in 1929. However, its activity, originally linked to the world of animation, not only diversified the 1950s and the advent of television.
During the 1930s, the studio is facing many economic problems and only scrape a living despite the praise of critics. The key word is then Walt Disney to spend everything it can to reach the pinnacle of this new art, despite the presence of his brother Roy Oliver, who moderates a bit. Technical or artistic developments have greatly impacted the results of the company. The late 1930s, however, is happier with revenues generated by big productions of animated feature films but the Second World War stopped the movement.
The 1940s were marked by very low scores and a production stamped by the U.S. propaganda . Some benefits are achieved by reducing costs and by mixing animation and actors in live action. The late 1940s, with the closure of global conflict, allows the company to regain growth. The production of animated feature films exclusively resume while the studio adds films in live action in its catalog and wildlife documentaries. One can also observe the internalization of the management of licenses and their developments.
The early 1950s was marked by further diversification, the first is the television production and theme parks, activities permitted by the financial support of other productions. The company produces so many films and television programs while on amusement park is a success. However, the presence of Walt Disney, eternal innovator remains an engine of development of society but also a major cost center.
In the 1960s, there is little change in the momentum generated during the previous decade in 1966 until the death of Walt Disney. The late 1960s is more or less coasting, projects initiated by Walt continue without the presence of the mentor. The death in 1971, Roy O. Disney brand new brake suddenly while most projects are completed or nearing completion. Among the projects of the time outside the movies, we should note that a huge leisure complex in Florida, including a draft urban community, EPCOT.
The 1970s were those of an studio asleep, some authors considering it without direction, the key word being "What would Walt did? , and the studio earning money by many reissues . However, some projects are large but related to existing activities, such as a second park at Walt Disney World Resort and only emerging in the early 1980s.
by: Laura Steinfield
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