The Ways Chocolate Companies Advertise Their Products To Americans

Throughout history, chocolate has been marketed differently to different groups of chocolate customers

. Some companies like to show their customers that their chocolate is made based on the most weight, by using digital scales and then showing what the price computing scales read on the actual package label. Yet, other companies prefer to create an upscale image, by making their products give the notion that they are rich and indulgent. This article discusses the different ways chocolate producers try to sell chocolate.

1.Make a product that is meant for the normal chocolate eater. This type of chocolate is made for those who want an average chocolate bar as far as taste. The packaging is usually very simple and the prices are the same as or lower than the competing producers.

2.Create a rich and luxurious image for the chocolate bar. This type of chocolate is set above the rest in price and is more expensive than other brands. It usually has at a little bit of gold packaging and has a look that is different from all of the competitors.

3.Organic products are becoming quite fashionable, so making chocolate to appease this type of consumer is a newer marketing technique. In order for a chocolate to be organic it must have an indication that it has been sanctioned by the USDA and some companies then go on to get certified organic by other more strict organizations.

4.Companies also want to reach out to the adventurous chocolate eater by using exotic ingredients to mix with the chocolate. These types of chocolates usually have bold colors on the package label, to emphasize the exotic ingredients that are a part of the chocolate. Exotic ingredients might be, spices like cayenne pepper, or different fruits like passion fruit or mango.

5.Sugar free chocolate started being produced for those who have diabetes or anyone who wants to reduce their sugar intake. The diet industry has really gotten a large piece of the market in the past ten years and as such, so has the diet chocolate industry. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without the ingredient of natural sugar. This chocolate is usually made with artificial sweeteners and the packaging reflects this change how the chocolate is made. The wrapping and labeling on this kind of chocolate bar is almost always lighter, to indicate that it is lighter in calories and sugar, therefore, making it a light chocolate bar.

6.Finally, there is marketing towards anyone under the age of sixteen, in which companies make a product that is fun with packaging that has bright colors. There are a lot of chocolate producing companies whose target market is children. In order to attract children anywhere from two to sixteen, these companies make their labels appear bright and cheerful. A corporation like this will make their companies seem fun and sometimes quirky to attract children to other products they may offer.

Chocolate has been a part of the everyday consumers' lives for just about thousands of years. It is only in the recent past that the consumer market for chocolate has been segmented into hundreds of different sub-groups. The consumer market is also constantly changing, so it will be really exciting to see what new markets come about in the next few decades and how the chocolate industry will deal with these future changes in the chocolate market.

by: Connor Sullivan

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