The Wonders Of Online Video Marketing And Its Future
What drives a person to buy any product or services
? The obvious answer to this question might be the way marketing strategies are implemented and the advertising tactics are used. Among the various schemes tried in marketing, the one gradually rising to prominence is video marketing. Videos have a language of its own that helps to convey the message effectively and video marketing is gaining immense success on the Internet presently. Today on the Internet, you get to see all kinds of videos that range from homepage videos to selective product videos, how-to videos and many more than that can be viewed on YouTube.
Popularity of online video marketing
With most of the other marketing strategies being used time and again, consumers as well as clients have developed a fascination towards online video marketing. Even many companies involve more than half of their entire marketing budget for online video marketing due to its success. In order to set themselves apart from the competition many companies even prompt online marketers to explore new avenues and creative ways that can draw traffic to their websites as well and convert visitors into customers also. Due to the spurt of development in the online video marketing sector, a simultaneous demand and growth can be seen in the field of online video production, which shares symbiotic relation with the website designing companies.
In comparison to the standard Internet marketing, online video marketing is more effective when catering to matters like creating brand awareness and conveying the associated message and above all developing intentions of making a purchase. These are exactly what an advertiser would be looking for and the chances of buying a product or service increases up to 40% with exposure to proper online video advertising.
Why videos and what are its advantages?
In the fast pace of todays life, images and text matter seems to have lost its power to arrest the attention of the people and stay fresh in their memories. This becomes easier to understand through a visual representation, which also stays fresh in the mind for longer span as well. The experience of watching a video has also developed due to the improved picture and sound quality that starts playing instantly and within minutes the intended message have been put across the viewer, without boring him. Online video marketing can be successfully applied in displaying things like Product Demonstrations, Press Briefings, Training Sales Presentations, Corporate Overview, Internal Communications Recruitment and Corporate Social Responsibility and many more. Things, which seem to develop in its appeal if presented online via video are:
Client testimonials These actually help in endorsement of the company, which are presented in form of quotes at the bottom of the home page or any other vital pages of the website. However, very few spend time reading them, as they are hardly considered genuine. With a testimonial presented in form of a video, one can really have a serious impact on the visitor, as they can genuinely see customers opinion not given shape by any others words, to whom the visitor cant relate.
Corporate social responsibility or CSR This is the new favorite segment of every company to which each website carries a special mention. Huge PDF files are found under this section stating the good work carried by the company. However, a handful is actually seen reading them or downloading them. In contrast to this, people might get really interested to see the companys good work in form of a video streamed on the website, where common people talk about their benefits from the schemes of the company.
Role of web designers
Every marketer and adviser has their own idea as to how they want their websites to appear. However, the web designers has to play an important role in guiding them through the latest trends that could increase the trafficking of their website.
Future of online video marketing
The future of online video marketing is exceptionally bright as the demand for videos is on the rise and the curve doesnt tend to look back. With improved techniques, innovative ways of delivering the message and high quality of sound and picture, video marketing is going to get better and better.
by: Danielle Saige
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