The dynamic visage of Search engine optimization in 2011

The dynamic visage of Search engine optimization in 2011

If you work in search optimisation then there is no escaping the fact that things evolve quickly. It is so crucial for you to get ready to learn new things constantly in Search engine optimisation to give yourself a chance of being as in the know as all of the other great Seo experts out there. With 2011 well underway you can see a few differences in Seo already, but none of the shifts are creating much surprise if we are frank. It would appear at this early stage in the year that page rank is now less relevant to the quality of websites. As you would imagine this is something that people in the sector were aware of last year, but it is becoming more of an issue now. The difficulty is not having to recognise this. The trouble will be finding a way to convince your clients that your new approach to your work which will give scant regard to page rank, is the right way to go. Site relevance is more important than ever, but can you make this clear to your client?

The focus this year should be on client contact. You should try to understand best what they want from you, and be sure to explain to them how you are going to succeed for them. If you aren't clear, then it is going to be difficult for them to understand just how you are helping. To help you client out, you should fully explain what page rank is, and explain why you don't need to give it as much thought as might have been the case a few years ago. Having this conversation could be difficult but it will be worth the effort once you have a client who understands what you are trying to achieve for them and why.

Once you client feels that they have a bit of a grip on the work you are doing, they will feel like they are a bit more in charge of proceedings. The thing to remember for 2011 is to be transparent all the time. This is equally important in terms of the people you work for and the search engines. There are three things that you have to remember this year. The first is to do the best for you client, the second is to educate your clients in the world of Seo, and the third is selling them your ideas based on what they now know about the industry.

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