The importance of font

When designing publicity for your company including a logo or any other type of written material

, most are aware of the importance of such things as colour, distribution or content. However, few consider the importance that the font or style that such writing could have on the effectiveness of the publicity at hand. Whilst it is not always high up on the list of 'musts' during the design process, it is an essential part to any potential publicity campaign.

It is worth remembering famous publicity campaigns to appreciate the association on the chosen font with the product. A serious insurance company, for example is not going to have the same font on their leaflets or television advertisements as a fun children's snack. Such anomalies would throw the customer and confuse them when trying to establish the type of product being advertised. There must be consistency between the type of product you are hoping to sell and the font you choose to employ.

It is therefore worthwhile talking it over with your leaflet delivery company before contracting their services. Ensure it is a reputable company that can offer you the necessary advice in relation to these issues so as to guarantee you are getting more for your money then the simple distribution of whatever you present them with. Not only should you receive leaflet delivery for your money, but also professional advice on just how to present it.

It is said that rounded or shaped edged fonts produce distinct relaxation and calmness in the reader and should therefore be employed to sell pleasure related products such as wedding paraphernalia or chocolate, whereas sharp edged fonts represent a more serious product such as medical insurance or dental work.

At Mailbox Nationwide we offer a number of leaflet or flyer distribution services with professional advice to meet all our customers' needs.

The importance of font

By: Arthor Greenwald

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