The importance of getting web design and seo right first time
The importance of getting web design and seo right first time
The most effective way to create a website.
With any online business, it is essential for you to have a website to launch your service or your product. It does not matter what field you are in, there are people who are going online to find the product or service they want, and you want them to find you. Therefore, it is definitely necessary for businesses to establish an online presence as well as using other forms of media for advertising..
To bring your business online, setting up a website will be among the first things to be done, but there are steps to take and pitfalls to consider. This task is not just simply about designing a website that you like the look of. Making a profitable website means that from the very beginning, in the inception of the design, you have to make sure that you take all the right advice and research everything properly.
What category or niche are you in?
In order to have a strong online presence you have to think of your niche even before starting to build your website.
The first thing to decide once you know your niche or category is which keywords and phrases are important to your business. The research done at this point will reveal the keywords that you need but they might not be the ones you want to use. This is because there might be a huge amount of competition for those keywords.
The person responsible for doing this work will choose the best keywords and phrases to get you onto the first page of the search results. The domain name can be chosen next. It is very important to choose the right name. The right name will be relevant to the product or service you are selling and will contain at least one keyword.
Make the navigation menu simple, elegant and easy to understand .
You should probably consider a commercial design. It will cost more than stock designs but will look better and be ultra customisable.This will establish your reliability online and help you gain the confidence of customers as well.
Also consider having a design that is easy for online visitors to use and navigate. Make your pages and sections easily accessible and convenient. Make it easy for your online visitors to check out your products and services. Make sure to use readable fonts and do not use font colors that are too loud. Don't give your potential clients any reason to navigate away from the landing page, you want them to explore the site and see what you have for them.
Optimization for the search engines.
Designing your website to attract attention and traffic is not so easy as you might think. You have to think about how your website can climb to the top of the search engine results page to make it visible to the most number of customers online. To do this, you have to optimize your design and your website content for the search engines. The search engines love a well optimised and well coded site. There are millions of websites already existing, it is important that yours will stand out and be visible to your target audience.
That is the start and will stand you in good stead as the months pass. There is however another vital step.
Once your site is optimised, then you need to get other websites to link to yours using quality website backlinks because if you do not then it is almost certain that you will never get to be found by enough people. The more links that point to your site, the more the search engines promote your ranking.
It is an vital step but one that can be expensive.
Avoiding pitfalls in setting up websites.
There are many pitfalls in setting up websites. Make sure that website loads fast. A website that is slow loading is not one that customers like. You should therefore avoid large images. They have to be optimised too. Avoid pop-ups. Do not overcrowd your website with banner ads and limit your animations so as not to distract visitors to your site.
Use your keywords in your webpage contents too.
This will be one of the ways to get targeted visitors to land on your website. Use the same keywords as you already chose for your domain name, your page title, your meta keywords and description.
These are just a few of the things that you need to keep in mind when setting up a website.
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