The mall Concept In Multilevel Marketing
Lets say you went to a beautiful mall, walking around browsing the shops that are in it
, from a distance you spotted a small store, not to fancy but it looks promising, you decided to go in and have a look, as you brows on that store you found a lot of items you and maybe some of friends or relatives would like to have, and probably will buy them on monthly bases, so you make up your mind and buy something from there.
As you walk out of the store a guy stops you and says I would like to offer you 10 30% discount on all the items you just bought, you started to question Why?!, the guy replies we would like you to continue coming back and shop from our store, and show our appreciation for your business with us, you agreed to the offer and went back with a bag full of goods and with good amount of discounts, and hey who does not like discounts?!
Before you know it you started to visit that store so often, and the same guy keep giving youre the same discounts every time you show up. By the end of the month you came yet again to buy some items form the store, but when the you came to the guy he offered the discounts yet again like every time he does, but this time he adds we have been tracking your purchased items since you came to the store at the beginning of this month and as way to say a thanks to continuing coming and buying from our store here is a check based on the amount of the total items you bought during this month and again you questioned but why?! the guy replies as I said, its a way to thank you and show our appreciation for your business with us, and hope that will continue shop in this store and not go to another store in this mall, you mouth opens and in few second it turns into a smile, and you gladly take the check from the guy.
The minute you walked home you rushed to the phone start telling your friends and relative of what just happen, and you have the solid evidence in your hand The Check, and now all of the people around you want to try this out and see if what said is true or not, so they head to the same store and buy from there, and before you know it you, your friends and relatives loved the store and start to tell others about that store, and the others start to hop-in on the discounts and the monthly checks, and so do you.
Your continued to shop at the same store every month, like always, and one day after you got your discounts and your monthly check the same guys stops you before you leave and says look sir, you have brought in all these people to this store, some in which they buy their items with the discounts and others in retails, to the point, this store became so profitable because of you, and as an application and to thank you, beside the discount and the monthly check based on your volume, we would like to share with you part profit generated by all of these people you brought in to our store you could not helped but to stop and ask But . But, Why?!! the guy replies back with do all respect sir, youre the greatest advertisement the store ever have and for our vendors, and for that we wanted to thank you and hope that you will continue shopping in this store, as opposed to any other store, and now youre really happy, and guess what?? Are not you going to tell everyone about this??
And thats basically what Multilevel Marketing is all about.
by: Mohamed Elhadari
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