The present crisis of the mp3 and mp4 market

The present crisis of the mp3 and mp4 market

The mp3 and mp4 player has a long history of more than ten years. There are shining and failed products appeared during the time. It's obvious that there are shining points possessed by the successful items. We can also learn something from others who fail on the market. How do they fall behind the prevailling market?

Blind price war

The first impressive mp3 player on the marked is Diamond Rio PMP300 launched by the end of 1998. The biggest advantage of Rio PMP300 is that it can download mp3 from the internet without paying dime. The copyright protection became a problem while we were excited by the endless mp3 resource.

The Diamond was targeted by the magnate of record industry - RIAA soon. It's taken to the court for violation of intellectual property of Rio PMP300. The case finally went in Diamod's favor. The dispute over the copyright attracted a lot of publicity on the contary. At one time, Rio PMP300 had become a "star" of the whole world. The 170 dollars valued item sold like hot cakes.

However the ever shined mp3 brand became the first one to withdraw from the market unexpectively only five years later. Due to the homogeneous competition among the manufactuers, the firece price war was caused. Finally the Diamond Company had to delare to close the business department of Rio. And then the department was sold to Sigmatel which produes chip for iPod shuffle.

The hi-end products shouldn't be of inferior quality

MPIO FL150 is a most famous product of the ever mp3 magnet MPIO. It can be called the earliest ancestor of the mirror display player. FL100 features with the attractive design. The mirror designed mp3 is the best choice if you want to catch attention on the street. But the nice fame is not equal to high quality. It's of big brand MPIO in name only, but of bad workmanship. A finely designed mp3 is damaged.

People know who is mind-applied

Perhaps you don't know Dell has already entered into the portable music player market in 2003. It's aimed at the hot iPod. But it encountered the strong competition soon. The DJ Dirty MP3 of Dell was launched after the iPod nano. It's obviously the Dell mp3 player was not the most fashionable item. At the time the low price 99 dollars is not attractive enough to consumers.

In February, 2006, Dell took the DJ Ditty off the shop shelf and declared to stop the selling. At the same time, Dell declared it would concentrate on the PC, printer and flat panel TV business. It's obviously that Dell didn't concentrate its main attention on the mp3 and mp4 products. What's more, they were lack of experience on it.

What kind of mp3 and mp4 player can be a successful item on earth? Different people may have different opinions. Some peole require the quality audio and video, while others may prefer the fine design. There are many kinds of 8gb mp4 player on the mp4 market. But it's not easy to make such an all-around player with super low price. But different manufactuers can have their areas of expertise.

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