The top ten SEO Myths
The top ten SEO Myths
The top ten SEO Myths
Who is top in Google, you get thousands of "free visitors. For many companies decided to search engine optimization (short for Search Engine Optimization SEO) a major impact on the operating result. Nevertheless, decision makers often have few or even incorrect knowledge in this area. Here are the ten biggest myths.
Expects that SEO and can generate a high return on investment (ROI), is now known. But where it is worthwhile to invest money - and what measures can save the company? Since Google does not disclose their ranking algorithms & Co., there are many assumptions about how webmasters can optimize their pages for the top places. In addition, the ignorance of decision makers is used by some "black sheep" of the optimization industry to the detriment of customers. Time, then, to examine them in more detail with some SEO myths.
Myth 1:
Website with as many search engines register
Wrong. There are - at least in Germany - only a relevant search engine: top dog Google handles about 92 percent of search queries, MSN and Yahoo, with only about 3 percent each and the rest is distributed among many small providers. For listing on Google but no registration is needed, because the search engine finds new sites by following links from other sites. Links from other domains to your website are so the best way to be quickly absorbed into the index. It hurts not to enter its Web site with smaller engines, but the effect is minimal and you should not pay money for it.
Myth 2:
A high Google PageRank is important
Wrong. Inbound links are counted by the search engines as a recommendation and to influence the ranking of your website positively. From the strength of the incoming links of a page while Google does the Pagerank, a website with page rank 3 can indeed be placed in the search results before a page with PageRank 5th A high PageRank is thus rather an indirect result of a good ranking as the prerequisite. Google PageRank is actually a Google-internal evaluation and has influence on the investigated how often and how much Google's Web site crawls "at a new website out. For rankings has little or no influence.
Myth 3:
The "proper" meta tags provide a better ranking
Previously right now at no more Google. In the "search engine stone age" make sense helped chosen meta tags the search engines, the content of a site classified by topic. Since this mechanism has been abused but quickly upgraded as Google these days the meta tag "keywords" no longer sufficient. The meta tag "description" should be summarized in one to two sentences and a maximum of 200 characters, the contents of the individual side. As he almost always as cut-out ("snippet") will appear in search results, a well-chosen description is not the ranking, but do improve the CTR.
Myth 4:
"Speaking URLs" automatically improve your Google ranking
Only in the last two years search engines have learned to handle the model addresses www.example.com/index.php?param1=value1¶m2=value2 to 'correct. Therefore, the recommendation was for a long time, such dynamically generated content, "mod_rewrite" server-side mechanisms such as the Apache module in a pseudo static URL, for example www.example.com/value1-value2.html to rewrite. As for indexing, both versions are now equivalent, although we suspect that Google links to pages with more than two parameters do not like to follow. So you should use if possible not too many. The talking version, however when linking benefits if the complete URL as link text and key words appear in it. It may also affect the CTR positive: if the keyword appears in the address, it will be highlighted in search results and a speaking URL can be passed easily - such as the telephone.
Myth 5:
Paid advertising influences the organic search results
Wrong. Google says there is no connection between paid ads / advertisers and the actual results. The author can confirm the basis of their own research.
Myth 6:
Many incoming links are good for ranking
Here the emphasis has now shifted. Some time ago it was still important to get as many inbound links ("link popularity"). When, at several sites in the footer of each page turned up some all link farms will change the criteria. Meanwhile, it is important in as many domains ("domain popularity") or different IP addresses ("IP-popularity") to get links. However, the issue is about quality, not quantity. Links of domains, which themselves have a good ranking in Google, are best. This part of the algorithm is called "Trust Rank". Incidentally, the position of the links on the page and in the code affect the weighting. are to be avoided as footer links.
Myth 7:
Google promotes valid sides W3CStandard
Wrong. The strict adherence to Web standards will not affect the ranking of a website. Conversely, however, provide coarse coding error that not all page content can be read correctly and thus worsened the ranking.
Myth 8:
The keyword density should be in the upper part of the text to be high
Today it is so that a page is relevant if the search terms (keywords) appear not only at the beginning of the text, but spread over the entire content. Through this keyword distribution is all the content relevant and assessed the better. It would be ideal if the search phrase in the code above, in the middle and bottom appears.
Myth 9:
Perfect "OnPage" optimization is important in the highly competitive search terms
"Off page" criteria (ie, where and how to be linked) today are actually more important than "onpage" elements such as optimal title tags and keyword density. It is now possible to Vorschaltseiten who have very little or no text to bring Google to the top. In theory, you could even get a completely blank page in Google's top position only by off page optimization. A fine example of the power of domain popularity (actually
IP popularity is) the word "here": Google search hits No. 1 is the download page of the Acrobat Reader, although the word "here" it does not appear a single time. Why is this page then to # 1 nearly 600 million hits? Many webmasters to place links to PDF files in addition to the sentence: ". Click here to download the Acrobat Reader" link in the word "here" always points to the Acrobat download page.
Myth 10:
Graphical links are bad
In fact, a text link with the right link text will be preferred, but an image link that is in the alt text (alternative attribute) is using the right search phrase, Google also rated well. It is important that there is a direct link, not by an ad server, etc. running. The title attribute, which is actually intended for text links, has no effect on ranking. For images without a link, the alt attribute is not evaluated in the ranking algorithm.
Useful Tools
There are many sites with assistance around the search engine optimization. Some have been found to be particularly convenient:
1. Google AdWords Keyword Tool: Displays a keyword alternative or related terms. Information on the search frequency, but inaccurate. adwords.google.de / select / KeywordToolExternal
2. Google Trends: Full search statistics with graphical representation, useful comparison of keywords possible.
www.google.de / trends
3. Keyword Density Analyzer: A good tool to determine the frequency of keywords (keyword density) on a page.
webjectives.com / keyword.htm
4. Search Engine Spider Simulator: The simulator shows how search engines perceive my site.
www.webconfs.com / search-engine-spider-simulator.php
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