The world's largest application of NFC mobile phone payment test project is over-NFC, mobile pay

The world's largest application of NFC mobile phone payment test project is over-NFC

, mobile pay

In the end is considered the world's largest near-field communication (NFC) contactless payment items, Citibank believe mobile consumers to pay Program Strong demand. However, as Market The small number of NFC mobile phones, other options such as stickers or a microSD card NFC may help to promote the NFC applications Company Reported.

In Citibank's launch, this test project involves a 3,141-bit Citibank credit card holders, their participation in the Nokia mobile phone from the store to buy a Nokia NFC 6212 mobile phone, use it to buy goods in 250 stores . During the test period of 26 weeks (in July 2009 onwards), the project completed to pay close to 50,000, compared with the traditional credit card, participants pay for shopping using their mobile phones more often and spend more.

Testing and evaluation, according to a report, many consumers are willing to adopt the Technology (In fact, the number of volunteers than the number of available mobile phones). Report by the focus on Financial Services and payment strategies Consulting Company Edgar Dunn and Co., Write.

Mobile payment is an inevitable trend in the future

"We are very pleased with the results" Citi Growth Ventures SatishMenon, executive vice president, said "the use of mobile payment frequency and amount of total consumption are amazing." Study involved three groups of users: consumers do not use mobile payment (without using NFC mobile phones), semi-participation group (involved in the test, but not specifically for invitation) and invited users to use mobile payment. Compared with the previous use of credit cards, non-mobile payment user group about the number of purchases increased 7.1%. About half involved user growth of 329 percent, while about 96% of the invited user growth. Purchase the amount of speaking, participants spent half the amount of 232% increase, while the invited users to increase by 55%.

Other hand, the report found that while the market for mobile contactless payment is a clear need, but the lack of NFC phones. , And the market than the existing non-NFC phones, Nokia 6212 mobile phone large extent be regarded as obsolete. The study said, consumers can not only pay for the other carrying a cell phone, which is to provide customers with the main objective of the convenience, NFC must be a common feature of all types of mobile phones, so as to really promote the mobile payment applications.

Prior to this, the relevant company to carry out NFC test must hold off - but those who want to offer contactless payment systems, companies must look for other solutions such as NFC stickers on cell phones; or microSD card, insert NFC phone to provide functionality.

Edgar Dunn competent Samee Zafar said, "simple, limited functionality stickers can temporarily replace NFC mobile phone payments in order to open the hidden contactless payment market. As the user can label for any object Many banks believe that it is not so strict cell phone. However, from the perspective of consumers, it can affect their sense of the concept of mobile payments, which is to introduce a new technology, New Products Very important.

The test, the consumer either directly on the phone to be persuaded to participate, or see the publicity material on their own after the registration. Citibank credit card holders of the participants is also a Vodafone mobile phone customers and residents of Bangalore. Participants first purchase of Nokia 6212 mobile phone, mobile phone shop staff to help them download ViVOtech software, cash register data with the corresponding user account. Participating stores installed ViVOtech contactless terminal.

Users tap the cash register of participating store checkout terminal, and then enter the four-digit password to complete payment. During testing, to participate in the test customers very much. In fact, testing a total of 3,141 used mobile phones, and nearly 4,000 applicants to participate in the user. Mobile payment amount during the test 571,000 U.S. dollars.

Vigorously test the success of publicity is an important factor, involved in store with posters and announcements in the form of publicity in this test, making test did not also start to win the attention of consumers, followed by also going through a training phase , to provide customers with a live demonstration to help customers understand the working principle. Involved in chain stores including the famous department stores, fast food shops, parts stores and bookstores. But participants can also use the phone to obtain coupons from the NFC posters.

Said that consumers pay for faster, more convenient, there are some consumers that mobile phones did not meet their expectations, that the number of participating stores should have more staff should be better trained to help customers complete the payment.

Study also found the NFC technology and membership card programs more conducive to integration success of the project.

Test also provided incentives strategy, increasing consumer interest. Phone priced at 110 U.S. dollars, much cheaper than the original price. Consumer after the completion of 6 NFC shopping will receive 55 dollars in cash vouchers; then completed 6 mobile shopping, 55 dollars will receive a cash voucher. 18% of the participants have just completed the 12 payments, 68% of more than 12 times paid.

Reported involvement with the majority of users in 26 - 35 years, the annual income of between 15,720 U.S. dollars.

This test is by far the world's largest testing program NFC contactless payments.

"We see very positive trends in the application, the market has a strong interest in NFC technology, we believe that this is an inevitable trend, but considering the limited market NFC mobile phone number, we will consider other programs, such as NFC stickers or microSD card. the company also plans to conduct another test.

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