Theme Design Strategies For Brochure Printing

Need some help in creating your theme for brochure printing

? Well you have come to the right place. There are many different kinds of theme design strategies for brochure printing and I am going to teach you about them in this article. If you plan to print brochures for any kind of purpose, these theme design strategies should be a great framework for deciding on an effective and powerful theme. Let us start with a classic color brochure design strategy, the seasonal design.

Seasonal design strategies

If the fashion industry has season fashion line ups, then promotional printing such as brochure printing also have its own seasonal design strategies. From the spring color brochures that are alive with color, to the winter brochures that are though, simple and functional, you can easily adopt this design strategy for any kind of color brochure.

The good thing about this kind of principle is that you always match the prevailing theme of marketing campaigns. So you will always jive with your own campaigns, and will always have a classic appeal as you promote the feeling that a certain season gives away. Take note, that this is not just about the natural season of spring, summer, autumn and winter. You can also consider celebrations and occasions such as holiday seasons, religious rights, government holidays and many other important events.

Target oriented strategies

Now, one of the most effective theme design strategies that you should definitely try doing is target oriented strategies for color brochure design. In this principle, you will always try to adopt a theme that appeals strongly with your target market. You do not just adopt a theme that you like, you basically study your target market and see what they might like to see and read when faced with a color brochure. Of course, this strategy will require some accurate market research, but if you do it right, your color brochures should become extra potent and powerful in its job for promotions and information dissemination.

Impact oriented strategies

If you do not want to go to the trouble of market research though, you may also want to try a simple impact oriented design strategy for brochure printing. This kind of strategy basically involves creating a design that has a big impact. For example, you can use a very eye catching neon green color or neon orange color as the background of your color brochures. You may also want to try using very provocative or even shocking images that can evoke an intense feeling in people. Any design that makes people react has a big impact on the market. If you are feeling a bit creative you may want to try this kind of design strategy.

So? Are you interested in any of these great design strategies? They are pretty good principles to adhere to in brochure printing. You should try adopting them at least once to see if they help in improving your own color brochures.

by: Janice Jenkins

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