Things To Consider When You Plan On Making A Video Marketing Plan

Things To Consider When You Plan On Making A Video Marketing Plan

Posting videos on several web hosts is one of the most effective means of promoting various products and services. It is without a doubt that videos are more interesting to watch as compared to articles, which may be a bit boring to read especially if your target market is the lousy type. In here, we are going to dig into some factors that you might need to consider if you are looking forward to making a video marketing plan.

The Size Of The Video

As time passes by, things change. This is something that we all know and something that we should live with. Change is also apparent for the limit of videos that can be posted on web video platforms such as YouTube. This platform was previously accustomed to cater to only videos that are up to 100 MB in size. However, things changed when the site beame popular during 2008. With this, the capacity for videos grew to 1 GB. Recently, it is already 2 GB. Very much like the ballooning size of your respective Gmail account, it doesn't definitely matter anymore. It may be a component towards uncompressed size of your respective videos before you go ahead and post them. Thanks to the efficiency of the H.264 codec, posting videos on YouTube has become more convenient and easy. Today you can now make use of a preset from a long list of editing suites.

The Length Of Your Videos

Originally, back in 2005, YouTube had no restrictions in terms of the length of the videos that they allowed to be posted on their site. However, the administrators of the sites limited this down to ten minutes in order for them to get rid of videos that show copyrighted content such as TV series and movies. This is indeed a factor that you need to put into consideration. This means that you need to ask yourself the reasons why you have longer video items. In case that you do have lengthy videos that need to be posted, ask your self if it is alright for you to cut down the video into several segments.

The Interactivity Of The Video Player

Most of embedded players allow their users a good deal of interactivity through the use certain functions such as rate, play, flag, favorite, flag, and pause. Utilizing Macromedia Flash or Silverlight as your development platform will aid you in setting up stunning things for your interactive video. Nonetheless, with a little creativity you'll be able to also use the annotations element on YouTube properly and effectively.

The Dimensions Of Your Videos

In the past years videos were limited to specific broadcasting standards however; this is already a thing of the past nowadays. Today, digital online videos can take any size or shape that you prefer to set them up with. Video dimensions can indeed be a crucial aspect of doing marketing with videos, as the pre-determined sizes of video sharing internet sites may not best match the design of your site. Sites that deliver a complete screen branding expertise have video included as component of their full-featured flash site. On the other hand, some websites use non-standard online video dimensions for video. If this is not an issue, the normal sizes of posted videos may well fit just fine.

by: gorilla2marketer

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