This Separates The Successful From The Unsuccessful
Have you ever made a New Years Resolution to lose weight
? Was your goal to lose 5, 10 or 20 pounds? Did you plan to lose the weight before you went to the gym? No, that's backwards, isn't it? We go to the gym because we have a goal to lose weight.
Are there other things we do in life where we get it backwards? Let me guess. Before your housekeeper comes, do you do a little cleanup? Oh, come on. You just pick up a few things, right?
When you see the upcoming dentist appointment on your calendar, do you make sure you floss and brush just a little extra? I hate getting chewed out by my dentist, so I'll admit to trying a few of those tricks.
Have you ever thought how nice it would be if your office were organized? But before the professional organizer arrives, you sweep everything that was on top of your desk into a drawer. No, wait, that would take several storage boxes, right?
Or, have you ever called in an Image Consultant to help you with your wardrobe only to clear out some of your old stand-bys before they arrive?
So, what do you do in your business? Yes, you know you need help doing something different; something to jump start your business or turn it around or produce better results.
But, you think you'll just get things in a little better shape, first. You'll improve your cash flow, increase sales, put your marketing plan into action, before you call on someone for help.
So, consider some decisions you may have made in your business, like the glossy brochures you decided to have printed. They now sit on a shelf in your storage room, because, your featured service turned out not to have many interested buyers.
That was perhaps $1,000 +/- you might have avoided. If only you'd taken that advice from a business expert to print smaller test quantities before making a larger investment. It may have saved many dollars even though the higher volume got you a lower price per unit.
Then there's the idea you had to add a different service line to your business. You discovered too late the target market for this new service line was quite different from your core business.
Now you've spent tons of hours and marketing dollars in an attempt to get it off the ground. Oh, what you'd give to have those marketing dollars back now. As you think of the time you spent that cannot be recoverd, you feel a headache coming on.
You've heard of unconscious incompetence - where you don't know what you don't know. And, then there's conscious incompetence - you know what you don't know.
We each have our areas of expertise, but what separates successful from unsuccessful business owners is knowing what we don't know. As smart entrepreneurs, we would surely ask for help in areas where we were conscious of our lack of expertise. We wouldn't try to be experts in accounting when we had trouble getting through high school math.
Have you ever thought you'd get your business in just a little better shape before you call on someone with expertise to help you? You had good intentions. But, honestly, if it were going to happen trying it on your own it would have happened by now, right? It's as difficult as sticking to that diet when no one's watching or losing weight before you go to the gym.
It could happen. You could be the exception.
You've heard that doing the same things, expecting different results is the definition of insanity. So, let me ask, where would you be on the sanity - insanity scale?
Will you make change happen? Will you take action now? Resolve to make that success you desire in your business a reality now. Call on an expert for help in an area that you know what you don't know. Make this the year!
by: Cheryl E. Cook
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