Three Controversial Interrogation Led Market
Near the golden holidays, also very quiet in the first half LED backlight LCD TV
market (hereinafter referred to as "LED TV") suddenly rendered "blowout" situation.
In late July, Samsung's newly launched in the Chinese market three new series 9 LED TV, in early August, Skyworth, first introduced with its LED TV. In addition, innovation is accelerating at a rate of foreign brands, sharp currently has three LED TV was launched in the Chinese market, this year at the latest LED TV series "11" comprehensive goes on sale before; Sony 40-inch LED TV is also listed.
LED backlight technology is known as the next generation, and have more energy-saving, environmental protection, long life and other advantages. Suning, dazhong electrical household appliances store, big LED TV screen, colorful, clear picture quality, has attracted many onlookers. On August 12, China electronic Chamber of Commerce Vice President Wang Ning said, more energy-saving environmental protection, long service life of LED TVs, will be the Tablet market the biggest hot spots in the second half of this year.
But with waves of household electrical appliance enterprises in the main flow of LED, LED TV listing only a few months has caused many controversies: what is LED TV? Should have thin LED TV? LED TV prices are not high?
LED definition
Manufacturers push the heat at the same time, some people have accused: LED TV is the concept of speculation, real LED TV is to achieve integration of the LED panel and backlight, launch LED TV on the market at present, is based on the LCD Panel with LED backlighting.
Concept struggle for LED TV, Samsung technician said in an interview with weekly newspaper reporter of the times, LED TV is actually uses LED backlighting for LCD TV. At present, does not exist on the market using the so-called integration of the LED panel and backlight TV. Of course, to achieve comprehensive technology upgrades to existing LCD TV, that OLED (organic light-emitting diode), is a next-generation display technology. Compared to mature LCD TV and plasma TV, OLED TV is still in its infancy stage, nearly two years in the domestic market for mass production and promotion chances.
For the development of LED TV, Institute of China electronic technology group's third engineer Liu Quanen said, two years ago on a LCD TV with LED backlight technology breakthroughs, research a lot lower LED using a number of techniques, will be LED by 52-inch LCD TV Panel number fell from more than 1000 more than more than 30 greatly reduces costs.
"For the market and consumers, it is important that new products can enhance and change what", Samsung Electronics headquarters of China Minister Li Mingxu TV product marketing said. From the existing market requirements perspective, ultra thin, energy-saving, beautiful appearance in line with future development of flat-panel TVs, LED TV on the market at this stage for the good development space.
In July of this year, China electronics Standardization Institute published "LED TV key performance indicator mapping test results" displays, LED TV in color domain coverage, operating power, dynamic contrast and brightness uniformity on a few key indicators such as, average than the traditional LCD TV has a great upgrade.
"Thin" controversy
Currently, electronic products is the general trend of more and more "thin", but on the LED TV, thin-to what extent has also sparked controversy.
Samsung because of its side-light LED technology, body thickness reaches a thickness of a finger-like 2.99 cm screen size with three 40-inch, 46-inch and 55-inch sizes. Subsequent Sony ZX1 series of only 0.99 cm thickness LED LCD TV.
Ultra thin Samsung and Sony products, home-made color TV manufacturers questioned, as thin LED TV is not possible. Because, in order to reduce the thickness of the product, too close to the optical coating on the top of the light source, is easy to produce uniform light situations. If the simple pursuit of thinness, consequences of color is not real, LED will lose its own advantages.
LED TV "light" is actually of LED technology. Currently, LED TV-White LED light source and a side-under the white LED light sources respectively. LED products on the market, Samsung and Sony are "side-light"; and Hisense to straight down.
-Side of white light LED TV light can be achieved, but the level is very high on enterprise and under direct-on white-light LED technology to control screen of obvious advantages, but this technology cannot reach light, while the overall system design and integration requirements is relatively low, these products mainly to domestic household electrical appliance enterprises.
"Thin" really important not important? Household appliance industry experts say consumers care more electronic product "light" feature, because it is obvious that the product quality improvement, is a brand and corporate research and development capabilities and ultimately intuitive embodiment of manufacturing technology, product look and feel every inch of reduced mean technology improved.
by: billy
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