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Three Coordinates Do Not Fall Appliance Chain Impatient Disease Difficult Than

Three Coordinates Do Not Fall Appliance Chain Impatient Disease Difficult Than


Grow up to become a great man of a certain ideal, every innocent child's rights. However, the wrong coordinates, in the wrong direction, it may be commonplace, depressed the day they die. For the Chinese, who just turned 10 years old

Home Appliances Chain industry, not out of the Wal-Mart, Best Buy, Gome "coordinate" the growth of the shadow, perhaps impatient after all is a risk of disease, "never" grow up children.

Wrong coordinates 1983, the Wal-Mart opened its own satellite system. Since then, Wal-Mart's retail counterparts after another "launch" of the N-"Beyond Wal-Mart" and "oral" satellite. However, to date, Wal-Mart remains the world's most recognized, the highest operating level, the most influential, and even the greatest retail giants.


Chinese consumer Electronic Channel Business Alliance (CECA) Academic Advisor Professor Li Dejun said: "the stars shine, conceal the light Dipper; T.-P. Promise, moon and stars do not break the Mount. For those who tried to go beyond Wal-Mart's challenger, they may be understand: the Wal-Mart as the retail industry, after all coordinates of a topic too heavy. "

Jin Yong's novel to see more, we are bound to produce a haunting, lingering "Hero Complex" or "big man complex." But in most cases, you and I just a mediocre novel, but the most trivial of "hero." "I'm not Huang Rong, I will not martial arts", not like Wal-Mart's business, philosophy, management, cultural accumulation and precipitation, the Chinese home appliance chain never occurs beyond the Wal-Mart's "great."

Was "heart opponent in the eyes without rivals," or the highest state of martial art "a mind free from competitors, in the eyes there is no opponent," or again "Now I'm ants, grow up, I became an elephant", etc. , are "beyond Wal-Mart who are" the most beautiful excuse.

Professor Li Dejun said: "The Chinese home appliance chain among business leaders, there are many Sam Walton-type figure. However, after 1992, Sam at the helm of the three-decade-old Wal-Mart No. and did not sink. On the contrary, the aspect is still Yiqijuechen above rivers and lakes in the global retail industry. "

"However, the Chinese home appliance chain industry, although only experienced a few years of rapid development process. But they have started the helm no longer young, but no lack of passion from the golden age of reason has become increasingly distant. "Professor Li Dejun said.

, Of course, Wal-Mart is not the insurmountable heights. Premier Wen also encouraged the two friendly

Suning Electric "Beyond Wal-Mart." In addition to Su Ning, the attempt to "go beyond Wal-Mart," there are also many home appliance chain. Wal-Mart, but the real research, strategic neglect, attention to Wal-Mart's business tactics are not many. Especially in the "entrepreneurial governance" era of Wal-Mart as being beyond the symbolic coordinates, hollowed out, a tendency towards quite distinct imaginary enemy.


LI De-jun said: "I hope Wal-Mart is not a distant unattainable beyond the empty proposition. More want to see the Chinese home appliance chain to empty our minds to, seriously Wal-Mart's store operations, market

Marketing , Supply chain structure, information applications, particularly from suppliers to fight for the interests of customers, from consumers to save himself the cost of operating guidelines, so as to make 'every day low prices', can we truly become fertile than Erma's great retailers. "

Lost the coordinates Mr. Zhang Jindong, chairman of Suning Appliance, a few days ago an interview, "once again", said: "Wal-Mart Suning to do, or beyond the Wal-Mart, we do not Best Buy."

According to reports, three years ago, Best Buy to open first store in China, he said three years not talking about Best Buy. This is further said that five years later to consider the issue of Best Buy.
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