Three Core Online Marketing Strategies By The Colorado Springs Marketing Experts At Wsi

Any businesses that want to market to todays internet savvy consumers needs to be able accomplish three things with their marketing

. First they need to be able to generate leads. New leads and new customers are the lifeblood of any business. The second critical success factor is to create a credible online brand presence to create a positive initial impression with your customers and prospects. Finally, you need to have an ongoing dialogue with your customers and prospects. Prospects need information to make decisions, and customers need to know you value them.

Below are fourteen Colorado Springs marketing services that we provide to help businesses succeed with these strategies.

Online Lead Generation

1.Pay Per Click Advertising (PPC) Paid search is often the quickest and most effective marketing tactic to generate new prospects and customers for your business.

2.Local Maps Optimization - Maps to local businesses take up some of the very best real estate on the search engines. Businesses with map listings on the first page get lots of calls and traffic. WSI can help get you there.

3.Search Engine Optimization (SEO) - Every page is a doorway to your website. By optimizing your web pages for the terms people are searching for in Colorado Springs, marketing your site becomes automatic. Learn more.

4.Web Marketing (Conversion Optimization) Getting visitors to pick up the phone, contact you, or buy from your business is a crucial function of your web site. WSI can help most businesses can make great strides in this area.

5.Social Media Content Development & Syndication- Blogs, videos, tweets, customer reviews, press releases, and online networking. The way people communicate with and about your business is changing.

Online Brand Credibility

1.Web Design If your site is out of date, todays savvy consumers know it. A fresh professional web design is critical to your marketing success.

2.Web Marketing (Landing Page Development) - If your business runs any kind of promotions or special offers, well constructed landing pages can convert those offers and promotions into sales and leads.

3.Social Media Profile Optimization - Todays consumers spend more time on Facebook, Linked In, You Tube, MySpace and twitter than almost any other sites. If you are not there in a professional way you might as well not exist.

4.Local Maps Optimization Properly optimized maps to local retail businesses are no longer optional. Businesses with poorly done maps will get passed by for others that contain the proper information.

Customer and Prospect Communication

1.Customer E-mail Communication Your existing customers are your best asset. Are you continuously and professionally up-selling and cross-selling them to take advantage of this asset? Learn more.

2.E-mail Prospect and Lead Nurturing Leads and prospects do not turn into customers by themselves. By regularly communicating with your prospects, marketing becomes automatic and effective. Learn more.

3.Social Media Content Development and Syndication Engage in the dialogue that your customers and prospects are having about your business, and convert more of them into fans. Learn more.

Additional WSI Colorado Springs Marketing Consulting Services

Google Analytics Installation & Consulting How are visitors interacting with your content? Where did they come from? Are they doing what you want them to do when they get to your site? Google Analytics can tell you. Learn More.

Marketing Mix Optimization Consulting Allocate your marketing budget to the most profitable vehicles. We can advise you on how to track and measure the ROI of TV, Radio, Internet and any other media out there to get the most bang for your buck. Learn More.

by: Tom Kuthy

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