Three Levels Of Network Marketing: Prostitution, Business, Win
China's current network marketing, at best, or in a "lewd" and "business" between the stage
, able to do "business" and "win-win" are few. As a result, created a large network marketing market.
The first state: "Obscene" selling "obscene" means that this state it plainly, is the indiscriminate bombing.
Apply the biggest names in the lines, must choose the largest network of Internet users territories, with the most shameless marketing tool, made to send the most brazen marketing message, a stage beyond the direct hit. E-mail address of at least 100 million, any sex-related matter, free of charge trap ah, false information, ah, can be used on the whole to he used. E-mail inside a little dirty, the page which has horses, as long as the users on the cover, buckle thing all right had to let people "Warning: Setting the Home", an authentic Chinlish, Bel a face.
Which in the Xinhua Dictionary "obscene" contains several meanings:
excessive, excessive, uncontrolled: rain. Wei. Luxury (luxury: a waste). Jiaoshe Yat.
confusion, inducing corruption and degeneration: riches can not.
improper relations between men and women: chaos. Introduction "> lust: lusty.
Clearly, the network "obscene" sales of prostitution, mainly refers to the first meaning. Excessive, excessive, and there is no restraint, did not speak a word netiquette. Meanwhile, at this level of marketing, often doped with a number of things that confuse people, corrupt society. If the first theory, we can live with it, the second point, we must take action to sanctions, and otherwise injured for the whole community, especially the network society.
At this stage, the performance of marketing tools is mandatory, random, cheapness. Such as mailing lists, personal ads and other popular chain, but tell the truth, many marketers do not know what was doing, in the end to what kind of effect. The results often have been cast aside by everyone, after all, China is the ceremonies, but not the ceremony, often outside the circle would be to be kicked out. Of course, youth-oriented marketing, or marketing for the primary users have also made some effect, due to their own network etiquette rules were still being established.
The second state: "camp" in sales in the Xinhua Dictionary, the interpretation of the camp, arranged according to frequency, appears in the front is, administered, cuisine: by. Country. Private. Industry. Care. seek: Lee. Save. Private fraud. No ~ no desire.
Therefore, the network marketing there at this stage management and a certain purpose. Upgrade marketing tools, such as Banner ads, picture in picture, home page text links, PPC and other search engines began to appear. Have a special talent there. People began to value chain in the industry division of labor, such as proficiency in SEO, Wang Tong, to the network marketing business ideas and suggestions for the operation and management, and corporate marketing purpose has been further strengthened; another 9238 is the earliest start specializing in user experience, network of fanatics, for the optimization of the product to lay a solid foundation; again Ray, Shu information, to promote in the market and specializes in vertical and horizontal alliances can be staged a good show; then there are some channels for staff million in China as the leading network of various marketing tools will be integrated, through ISP, and forming a network marketing channel capability to do battle, make service rapidly gaining in popularity.
At this stage, the performance of various marketing tools for the strong channels, competitive, paid sexual characteristics. Users can further control, and the whole industrial chain shape, the user of the marketing approval further strengthened.
The third state: "win-win" marketing in the "camp" off the stage, the network marketing win, or rely on the strength of channels, also what kind of approach is to crawl the user's attention. For example, the portal page to advertise, bid in the search engines are of this type. Therefore, the competitive sense, is "money from" the competition. As for attracting the user, after how to do, and now there is not much achieved.
Marketing from disorder to order, never to rely heavily on channel channel, from channel to focus on self-development focus, which is the progressive network marketing development.
"Win," which in the Xinhua Dictionary, explained:
profit, profit: profit. Yu.
were obtained: too.
win, win: beat.
back, worried: food.
Or firmly grasp the essence of the user. Therefore, further escalation of its marketing tools, toward the intelligent, humane direction of change, the embedded search engine PPC, embedded in the portal's "narrow divisions" are aware of the relevance of the combination of the user, even more respect .
However, from the business point of view, what users need, how to build their own site content, it is a big problem. Specifically, this problem did not like the marketing channel as a "paradigm" can be replicated, it would prevent the rapid escalation of network marketing, but also to the vast spread of small and medium service providers the opportunity.
by: heiyou
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