Three Of The Main Ranking Factors In Google

There are, purportedly, over 200 ranking factors considered by Google when evaluating a website

. These ranking factors all contribute to how prominently a website is positioned within the Search Engine Results Pages (SERPs). Nonetheless, how many of these ranking factors are actually important and how many of them should you focus on when trying to increase the visibility of your website in the Search Engine Results Pages? This article will go into more detail on three important ranking factors Google looks to when evaluating your website for additional exposure in the SERPs.

One of the main rankings factors Google looks to when evaluating a website for position in the SERPs is backlinks i.e. external links pointing into your website. There are many different elements to consider when evaluating a link including how trusted, authoritative, important and relevant the link is. One of the best things you can do when building links is to try and acquire links on authoritative and important pages. An important page is one that retains PageRank value, and authoritative page is one that has managed to build up a great deal of authority from being linked to by various hub sites.

Another ranking factor often looked at by Google is the page title. The page title is probably the most heavily weighted on-page factor you need to look at when optimising your website for additional exposure in the SERPs. Include your main target keyword in your page title, make sure every page title is unique and try and keep your titles to less than 65 characters in length (including whitespace). Another factor Google looks to is whether or not keyword insertion has been applied, or rather whether your target keyword appears on your page. Insert you keyword once, at most twice, within your content. Its important when pursuing content development to avoid over-optimisation try and insert relevant terms into your content around your main target keyword.

by: Mark Jang

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