Three Pillars of Viral Marketing Campaign – Are You Missing One of Them?

Each viral campaign is based on three pillars: an anchor

, and a payload carrier is based. Never heard of it? Read on.

In case you've never heard either of viral campaigns. What is it?

Viral marketing is a form of marketing, if people type your message with your offer to each other, without you around. One of the older (and some special-) forms of viral marketing is MLM marketing, but this is not the only one. iPod and iPhone gained popularity mainly through viralMarketing is based on popularity and exclusivity. The same was used for the Starbucks coffee. Hotmail won many customers through a form of viral marketing, if any e-mail containing a signature "I am with free e-mail service Hotmail!" Every Hotmail customer was "infecting everyone in his address book by simply sending their own messages.

In fact, software piracy was an unintended viral marketing for Microsoft Windows and some other Microsoft products. If AppleHardware was readily available and easier to steal Apple's software, it is a big question, which company would be "the Microsoft" today. Granted, it cost Microsoft have a lot of money, but there was a huge Windows market share. In fact, no matter how much music industry complaints about piracy, youth exchange MP3 files is one of the biggest reasons for the popularity of the top records. Of course, music and video industry has faced much tougher problem than Microsoft: You have to be thatgood for viral marketing (or piracy work), since they usually only that you try to suspend selling junk.

- Piracy Report

In a few words to start a viral marketing campaign you need to specify an object (link, eBook, story, literally everything, what you choose) She who has three properties:

1. The people want it.

2. People want to share it with other people.

3. It is separate from your advertising message.

That's it. Looks easy, is it? Unfortunately it is not, but if you do it right, theOpportunities are enormous. Hotmail. iPod. Windows. Britney Spears.

- Piracy Report

Actually, we are here. This is exactly what "anchor", "carrier" and "payload".

1st An anchor the reason why people want the object. This is the value they get it out with. It is possible to gain new knowledge, self-esteem, money, or anything else, what they really want.

2nd pass on a carrier the reason why people want it to others. This is the value they get farther from disclosure to third parties. It could beRespect for others, status, win money, you name it.

3.a payload your advertising message. One reason why you want all the trouble to create in the first place. This is what you gain out of sending this object.

http://www.piracyreport.pannipa.com/2009/10/19/three-pillars-of-viral-marketing-campaign-are-you-missing-one-of-them/

Three Pillars of Viral Marketing Campaign Are You Missing One of Them?

By: kadinblog

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