Three Reasons Why You Need Seo Sooner Rather Than Later

We all get caught up in day-to-day activities and are continually reprioritizing projects

. As a result, long term goals can easily become demoted to the bottom of your list when daily tasks seem more urgent. Unfortunately, Search Engine Optimization (SEO) is too often one of these goals. You have probably heard the buzz that Search Engine Marketing is the most effective tool to get your website in front of already interested customers, but you might be telling yourself "I'll look into it next month when things aren't so hectic". Newsflash: next month will be just as hectic as this month and any delay in SEO equals lost revenue opportunities! Also, everyday your competitors are optimizing and you aren't means more catch-up in the long run. The following are 3 reasons why you cannot afford to wait any longer.

1) Competitors Are Stealing Your Customers

Studies show that 68% of people who use search engines don't look past page one of their search results. This means that if your site is not on the first page, your business is completely invisible to 68% of your ideal prospective customers. Even worse, these searchers are finding your competitors who rank above you. Now your competitors are gaining that business, which you might never be able to regain. The longer you wait, the more opportunities you lose to your competitors.

2) Top Spots Are Becoming Increasingly Competitive

Google is continually indexing new pages. In fact, Google went from indexing 1 billion webpages in the year 2000 to over 1 trillion this year! This trend of rapid increase is not going to slow down, meaning keywords are going to become more and more difficult to rank on. Optimizing now is crucial to winning against those already optimizing for your keywords. More competition means higher stakes, and you don't want to be left out in the cold (or in this case, on page two!).

3) These Things Take Time

SEO is not like traditional paid advertising, where results are immediately visible. On-site optimization is just the first step of an ongoing process. Inbound linking campaigns are arduous and time consuming. Picking quality keywords involves research and trials. Also, it takes some time for search engines to crawl your site, further delaying results. SEO is a process and having an early start is a huge advantage. The longer you wait to optimize, the harder it will be to catch up and surpass your competitors.

Remember, SEO is not just a cost, it's an investment. What makes Search Engine Optimization so powerful is that you can reach potential customers at the moment they are looking for your product or service. This translates to more quality traffic and higher conversion rates. As these three points illustrate, waiting to optimize can hinder your future SEO attempts as well as lose you potential customers to your competitors. So stop waiting and move SEO to the top of your to-do list!

by: John Black

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