Times Private Treaties signs a deal with Novartis India Ltd

Times Private Treaties signs a deal with Novartis India Ltd

Times Private Treaties, the investment arm of BCCL recently got into a strategic alliance with Novartis India Limited, a subsidiary of Swiss giant Novartis, the world's second largest pharmaceutical company. This deal is part of Times Private Treaties investment interest in healthcare, pharma and wellness segment. The company already has a large client portfolio in this space which includes HCG Oncology, Thyrocare, Apollo Clinic, Richfeel, Asia Cryocell (LifeCell), Avestha Gengraine, Holistic Healthcare (Ayurcare) and Lotus Eye Care Hospital Ltd.

Novartis India Limited, is the Indian listed arm of the Swiss pharmaceutical major Novartis AG will be focusing on their brand "Calcium Sandoz Woman", which is an OTC (Over the counter) Calcium Supplement available for women in the category. The brand focuses on preventing osteoporosis. The OTC segment being a highly cluttered space requires brands to undertake strong marketing strategies to create distinct identities through reach, awareness, trust and relevance building for the product.

Calcium Sandoz Woman tablets are specially manufactured for women of the age of 30 and above, which are packaged in a specially designed container for easy identification. This brand is a distinct brand extension of the well-known brand Calcium Sandoz that has been in use for the last 40 years for growing kids. These calcium supplements are suggested for women as they lose calcium in their bones after a certain age. Claimed to be specially developed for today's active woman, Calcium Sandoz Woman contains 500 mg of calcium with Vitamin D3 which helps absorb calcium straight into the bones. The product is made available in four interesting flavors - strawberry, pineapple, mixed fruit and lemon.

Calcium Sandoz had a rich heritage and strong brand equity driven by both ethical heritage and consumer promotion. One of the major factors that aided this tremendous brand awareness recall is one brand element i.e. Packaging. Calcium Sandoz is clearly identified by its unique Puppy pack for kids. For women, Calcium Sandoz Woman comes in a unique and distinctive woman's face shaped pack.

Novartis holds leadership position in India across various therapeutic areas including pain and inflammation, nasal decongestion, transplantation and immunology, cardiovascular diseases, oncology (cancer), tuberculosis, gynecology and diseases related to the central nervous system. The Calcium Sandoz brand holds almost iconic status with a wide range of calcium supplements such as Calcium Sandoz Softchews, Calcium Sandoz Woman Strength and Calcium Sandoz kids available to suit the needs of both women and kids.

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