Tips For Creating Excellent Custom Greeting Cards

Your choice of annual holiday greeting cards for your business can say as much about your professionalism as do your marketing efforts

. If you are putting in time and money to send out business greeting cards, then you might as well invest wisely and choose cards that can work effectively market your brand image.

While most companies would settle for off the rack holiday greeting cards, it would do you a lot of good to create custom greeting cards for your customers. Custom holiday greeting cards provide you with the opportunity to casts your company in a positive light.

If you need help in creating your companys custom greeting cards, here are some useful tips that you may consider:

Since its the holidays, you can expect people to receive a bunch of holiday greetings and letter in the mail. It is also possible that your own Christmas greeting cards would get lost in the flood of holiday mails. To ensure that your cards get noticed, customize the design using striking images and attractive colors. You may also make use of special features like die-cutting to create unique designs.

It is a fine initiative to craft the design of your custom greeting card in a way that showcases your business. For instance, you may prefer to fit in a picture of your office building or a group shot of your team. The strategic placement of your brand logo is also a great idea.

Ideally, custom greeting cards should seem engaging to your recipients. So ensure that your greeting card design is simple and pleasing to the eyes. See to it that you avoid jamming your card with too many confusing and inappropriate design elements.

Make sure to write a personal message even if it is simply a note to extend holiday cheers. This will show your sincerity in your gesture and will allow you to connect effectively with your recipients. Consider writing your message personally and with your own handwriting. This will give your Christmas greeting cards a nice, friendly touch.

Avoid making a sales pitch in your custom greeting cards. The point of sending Christmas greeting cards is to extend good will and acknowledge your customers for their support to their business. Meaning, the gesture is about your recipients, not about you or your company. So you better focus on making your recipients feel special. Do not let them doubt your sincerity by pushing your products in front of them though your greeting cards.

Hire a professional printer to get your custom greeting cards done. This will ensure that your cards have a professional quality and feel to them. Take the time to discuss with the printer your paper, ink and color options as well as the appropriate finishes for your custom greeting cards. Do not forget to request for some samples that you may inspect for the kind of quality they can deliver. This will also help you determine how your particular design will look on certain greeting card stocks.

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