With emails constantly flooding inboxes the pressure is on companies to deliver compelling and creative communication to its customers
. Some companies choosing to stick to their old marketing campaigns, it means your company can try new tactics and use fresh email marketing tools, which will make you stand out.
With the number of social media users at an all time high, now is the perfect time to get recipients to share their emails from you on social networking sites. Most people sign into their social networking account daily and many use the site to gather information about products that their friends might have and to get or make recommendations. Rather than seeing social media websites as a competitor, use them to enhance your email marketing campaign. By featuring social-sharing options on your email campaigns your newsletter can almost instantly reach a wider audience.
Consumers want information that is relevant to them. Take advantage of web analytics data which can help you understand your customers needs and interests. By carrying out this easy bit of research you will be able to engage better with your customer by using specifically targeted campaigns. This will result in loyalty being built between your company and the customer.
One effective way of combining web analytics and emails is to send reminder messages to shoppers who have abandoned their online trolley, mid purchase. Remind them that there is no guarantee the product will be in stock when they return, this increased sense of urgency has been proven to result in the customer continuing with their sale.
Take advantage of new technology know as 'send time optimisation', which can analyse recipient behaviour on a rolling basis and can then predict the ideal delivery time for each recipient on your mailing list. The system then sends the emails individually at the precise day and time that they are likely to be going through their inbox.