Tips For Success: Social Media Marketing

If your target audience ranges anywhere between teen and baby boomer

, then any marketing professional would direct you to invest in social media marketing. Once you make the decision to reach out to your audience using this technique, you will need to look at the specific options available and how best to utilize them. For example, if your marketing campaigns are directed specifically to teenagers, then Twitter is the most effective way to get their attention. If you are reaching out to thirty-somethings, this might or might not be the best way to go about your marketing, but integrating Twitter use with something like Facebook might give you broader exposure.

The best thing about marketing with social networking sites is that there is essentially no deployment cost. Certainly, marketing must be planned and a strategy and timeline must be in place prior to deploying even the first message. In order to capture the attention of users, you must be consistent in your message and you must be persistent in your postings. For Twitter users, you will need to appear on their timeline at least daily. Facebook users can be a bit more particular, so careful consideration must be given to how often posts will be made.

Once you have determined how often you will post information, it is time to start looking at content. There are essentially no rules to follow, as this type of social marketing is truly a new development in the industry. Keep in mind that getting involved in this developing marketing field can set you apart from your competition.

The goals of a strong marketing campaign should be to generate a following and to influence followers to take a specific action. Decide what you want your followers to do when they see your message. Are you selling a product that you want them to buy? Have you recently opened a new location for your business that you want them to visit? Have you posted a news release that you want them to read? It is critical to tell your followers exactly how you expect them to respond to your post, in order for that post to be successful.

As stated above, continuous contact is essential to success. If you really don't have a specific action in mind, that is okay too. Just make sure that you post something. Is it a holiday? Post a holiday greeting or a reminder of some upcoming holiday or event. Did your business win an award? Tell your customers. Again, there are not specific rules other than staying in constant contact.

In order to maximize your return on investment with social media marketing, you must show your followers the benefit of taking the action you want them to take. Give them something of value and you will convert followers to customers and keep them coming back to see what else you have to offer. Investigate your options; start a blog, sign up for Twitter, Facebook and any other popular social networking service. Remember, there is no cost for using most of these services, other than your own time investment.

by: Helen Palmer

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