Tips For Tracking Your Website Traffic!

Tips For Tracking Your Website Traffic!

Tips For Tracking Your Website Traffic!

Setting up a website is a huge undertaking, but keeping track of the various activities that occur on that website is an even larger undertaking as you probably know at this point. A number of things will be needed to keep track of when looking at your web traffic, and Google Analytics does a great job of checking these things for you. Let's start with the most basic statistics and then move on to the more complicated ones.

Obviously, you will want to keep track of the number of visitors, and in the old days people would either script or borrow traffic counters. This however does not give you all the information you need! What you need is information on the amount of traffic, what the users have clicked, and how long they stayed. Oftentimes you have people who only pass through and look at a few things here and there, though there are many who will stay to make a purchase.

In addition to monitoring the activities of the individuals on your page, the analytics software will be able to keep track of any keywords used to access your website, which is extremely important if you are trying to draw traffic. If there are keywords failing to yield any results then you will be able to get rid of them as well as use keywords that make a bit more sense.

In addition, you will want to keep an eye on the pages that have been accessed, or in other words how deep your customers are actually digging. If they are delving deeply into the website, then something interesting may be drawing them in. If that is the case, then your analytics software will help you to determine what the customers find interesting and once you make the determination you can begin to narrow down your product selection or even make improvements on it. Some might actually choose to introduce discounts to bring their customers back again and again. Such is the nature of sales, and with the right web traffic tracking software, you may just find exactly what you need.

As you can see, tracking your traffic information is of the utmost importance, especially considering the nature of the analytics. That being said, it is of vital importance for you to understand your audience, and most importantly know what they want. You can look at your web software and determine when the busiest times are for the site, and from that you will be able to determine when you should hold sales, and of course when you should be communicating with your customers. When it comes to internet sales, knowing your audience is key.

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