A website owner targeting to reach the top ten of search pages is quite often at a loss of what would make his site reach the top ten
. It is not by chance that a website shows up when we search with a particular word. This word otherwise known as a keyword is optimized for the sites that appear in the first ten results of a searched page. To reach the top ten sites in a search the optimizers work relentlessly on particular keywords. The work is known as Search Engine Optimization and is based on algorithms set by major search engines like Google, Yahoo and Bing.
Search Engine Optimization (SEO) requires a continuous assessment of the sites popularity, comparison with competitors popularity, onsite optimization and off site optimization. The sites popularity can be assessed by the number of visitors to the website. But how do we make search engines visit our site? Let us examine this below.
Once the site is ready in all aspects like the design, keywords, content, Meta content, the site URL should be submitted to search engines which is a very easy process. It is enough to submit your index page to search engines. Search engine crawlers track the links on your home page and they index every page on your site. Crawlers cannot follow if there are broken links and hence these should be avoided by taking action frequently. The internal linking should be pristine for crawlers to crawl.
It is very critical to place keywords at the right places in your text as well as in the code. Since a crawler cannot read like normal human beings it reads the code on which keywords are inserted and decided what page that is and gives the importance accordingly. Keywords define a websites activity. An interesting tool to research on keywords is Google keyword external tool that can help you understand the trends and take a decision on your keywords.
SEO consists of working on page and off page. By on page we mean the changes required inside the website to make it search and crawler friendly. Off page is working to show search engines that your site is appropriate through the sites we link. Making other sites link to us is what is known as link building
If you follow the above three techniques along with optimized content rich in keywords and relevance, it is very likely that crawler would crawl your site at appropriate time and your site attains the targeted page rank.