Tips To Improve Your Telemarketing Script

Telemarketing companies making outbound calls often make the mistake of not thinking through their scripts well enough

. Your telemarketing script and dialogue with a customer are pivotal in creating the right image for your company, and selling the product. Here are a few quick tips for making your script better so customers stay on the line and buy your product.

Create An Original Script

Whilst recycling the general structure of a telemarketing script is alright, it is important to tailor your script to the product or service you are trying to sell. Old, tired scripts will feel and sound that way to your telemarketers, and to the person they are speaking to.

Make The Script Natural

You want your telemarketing scripts to sound natural, as though they are 'unscripted', even though they are perfectly prepared. This means making your script free flowing and flexible. Include in your telemarketing script answers to potential questions, so if a customer has queries your employees sound informed and certain, rather than ill prepared and unsure.

Offer The Customer Something Other Than Your Product

A good way to improve your telemarketing script, and your success rates, is to offer the customer something other than your product-such as a YouTube video or catalogue. By offering this to a customer who has shown some, but not complete, interest, you are demonstrating your commitment to helping solve their problems. Often customers feel harassed to purchase something straight away, but having literature or informative multimedia offered makes them feel that you are trying to help. You can then complement this offer with the promise of a future call - where you can talk more about the specifics of the product and ask for the sale again.

Know Your Audience

Your telemarketing script should be worded in such a way that your product seems the perfect answer to your audience's needs. This means researching your demographic. Research prior to calling will increase your success rate, and limit time wasted on customers who will never be interested. Foregrounding their problems and the potential solutions you can offer, rather than foregrounding your desire to sell a product, ensures the customer feels informed, rather than annoyed, by your call.

Telemarketing can be hard work, and telemarketers may feel plagued by constant rejection. However having a well researched and written script can lower these rejection rates, and improve your sales.

by: Brett Sutton

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