Tips To Make Corporate Videos

Corporate videos are an important part of a corporates profile and is considered essential for branding purposes too

. However, the biggest challenge remains making corporate videos that do not become dull or boring. Read on to know some basic tips to make captivating corporate videos.

Many small and medium enterprise owners and managers are in a fix when they have to make a corporate video. What elements to project and in what manner is not an easy decision. The same issues arise for video film makers hired by larger corporations. Everyone realizes that the companys reputation is at stake here and they have to create a video which puts the company in the best light. For those who are completely at a loss of ideas, here are some tips to create good corporate videos:

1.The Storyboard: Remember that there is a very thin line between sharing success stories and bragging in a boring manner. That is why think of a story to weave around the corporate numbers you wish to highlight. The idea is to entertain the viewers by transforming a possibly bland palette of numbers into something captivating to hold on to viewers attention. Some tools to add colors to numbers are: motion graphics and animation. You can also add video annotations at the right places and make for an exciting watch.

2.Fast Editing: The masters of videography and editing swear by this rule and you should adhere to it in your corporate video too. The rule is called the 15 seconds rule- by which you are required to alter the shot (content), audio and pace of the video after every 15 seconds. There has to be a noticeable change in the video after 15 seconds, so that the audience keeps hanging on to it, wondering whats coming next? Retain the attention of the audience by keeping the cuts exciting teamed with music or color changing.

3.Quality Production: Yes, quality is an essential requirement of a corporate video- you are not shooting moms 50th birthday here! By quality one refers to good lighting, sound and picture quality. Now you can easily create a high-quality video by opting for regular video camera and sound equipment. You dont have to break the bank for the video and jet off for a foreign location shoot. Product videos and instructional videos look good in a simple white backdrop too. For shooting the office area, scan the region, the lighting and remove any distracting elements. A great element you can rely on for adding footage you couldnt possibly shoot is- stock footage. You can add an international appeal to your corporate video with free stock footage. Whatever be the story you have thought of to base your video on, you can easily find stock footage of the best quality over the internet. Researching for stock videos requires a clever combination of the right keywords and a knack of finding great sites. The next thing is to ensure that you get a clean audio. Use good audio recording equipment so that there are no audio breaks or unwanted crackling.

These are some tips for making a corporate video. Remember that you can do a lot on a limited budget too if you find the right stock footage, graphics team and most importantly, a storyboard to pitch your video on.

by: Erik Jonason

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