Tips for Boosting the Alexa Ranking

Alexa traffic rank is more than just the traffic statistics of your website

. It is about your website data relative to all the other websites. Alexa computes traffic rankings by analyzing the web usage of millions of Alexa toolbar users. Data is obtained from various diverse traffic data sources. The information is sorted and computed and the result is shown in the Alexa service.

Why is Alexa Ranking Important?

Webmasters and advertising networks determine the importance of your website by its Alexa ranking. Banner and text link advertisers are always keen on advertising on websites with low Alexa ranking.

For Alexa, a website with a rank of 500 is more important than a website with a traffic rank of 1,000,000. The concept of Alexa traffic rank is very different from that of Google page rank.

Definition of Alexa Traffic Ranking:

The Alexa traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and other sources. It is a combined measure of page views and users. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time.

The rank of a site reflects two things; the number of users who visit that site and the number of pages on the site viewed by those users. In order to boost the Alexa traffic ranking of your website, you need to increase the number visitors and page views.

Tips for Boosting the Alexa Rankings:

1. Install Alexa Toolbar: This is the most basic step for increasing your Alexa ranking. You need to download the Alexa toolbar on your browser. Alexa Toolbars are easily available for both Internet Explorer and Firefox. These toolbars help send your website traffic details to Alexa.

2. Add Alexa Rank Widget To Your Website: This is a tried and tested formula for increasing the Alexa traffic ranking. Many webmasters and bloggers have installed the Alexa rank widget and observed their Alexa ranking improve.

3. Write Unique Content Very Frequently: Alexa toolbar is installed by webmasters in the field of SEO and internet marketing. Write high quality articles which will appeal to the webmasters. Once your website content catches their eye, they will visit your site frequently for updates. This in turn will increase your website visits and page views.

4. Optimize Your Website: Search engine optimization is an assured way of increasing your website traffic. Optimize your website for the niche keywords and build high quality backlinks. SEO results are slow to appear in the SERP's, but the wait is worth it. Your Alexa ranking will improve by heaps and bounds when the SEO results start reflecting in the SERP's.

5. Start Guest Blogging: Guest blogging is one of the quickest means of driving traffic to your site. Guest blogging has a lot of benefits. You get to reach out to a wider set of audience. Most of the blogs permit you to enter one do-follow link at the end of the article. This will increase the number of do-follow backlinks to your website which in turn boosts SEO.

In the end, it boils down to having a well maintained and frequently updated website. Have you used any other methods for improving your Alexa traffic rank? If yes, please share them with us.

Tips for Boosting the Alexa Ranking

By: Debbie A. Everson

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