Tips for Using Your Company Logo on Letterhead Stationery

Simple office supplies and tools can be very useful when promoting the company's brand

, identity, and logo design. While most corporations spend a lot of money in printing banners, leaflets, and advertising for any medium, simple materials such as office stationery can also be one way of spreading the word.

Simple stationery and its letterhead design can speak volumes regarding your company. If your stationery is just a simple sheet of bond paper with a black and white letterhead and logo design that do not provide any sense of artistry, this can result in a negative impression about your business, though not in all cases.

In your letterhead, there should vibrant colors and stylish fonts that will attract people to look first at the topmost page before reading the content. With an attractive letterhead, a well-placed logo found in the letterhead is advantageous in order to establish the identity of your company.

It is necessary to put a logo on the letterhead to represent a sense of formality. But, if the letterhead does not catch much attention, then putting your logo on it will just be useless. Make your letterhead exciting and attractive. There are several creative ways to do it.

It would be an advantage to put graphics in your letterhead. The illustration should be depending on the industry your business is at. For example if your business is on servicing quality food products then an image of a particular food should be used. People are most to give attention when stimulated visually.

Contact information is necessary to show professionalism and formality. It is a practical thing to do, as well. Put the email address, company address, and contact numbers of your company because these will feed people a sense of availability from your company towards its target audience.

Font size, type, and color are also very important. It is best that the color of the font should be the same as the colors used for the logo and company brand. There should be coherence, even with the choice of font type. It should be the same as the font used for your brand name. Though, it would also be appropriate to just go for formal font types such as Times New Roman to showcase elegance and professionalism. The font size should be readable so that the letterhead will be easily acknowledged.

If your audience senses the professionalism all over your stationery, they will feel that your company is committed to the industry where your business belongs. The logo design will only be noticed if the letterhead is attractive and pleasing to the eyes. So, make sure you pay attention to even the small details when designing your letterhead stationery.

Tips for Using Your Company Logo on Letterhead Stationery

By: Paul Adrian Gonzalez

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