Tips on Onsite SEO

Tips on Onsite SEO

Tips on Onsite SEO

For your blog or website to enjoy good search engine rankings, you need to ensure that it can be easily found on search engines. In this regard, onsite optimization is worth paying some attention to, without which all your link building efforts can prove futile. Here are some tips on how to go about your onsite SEO process.

Make your HTML and CSS codes standards-compliant

Search engine bots or spiders, as they are commonly called, crawl' over the pages of your website and index its content. Make sure your website content is standards- compliant and that that the HTML code is not bloated. Websites that are poorly formatted and non-compliant may become difficult for browsers to display and can affect your visibility on search engines.

Speed of loading

The speed at which a website loads is also considered by Google as one of nearly two hundred criteria to rank websites. So make sure your host is a reliable one and optimize your website so that it loads quickly for better accessibility on search engines.

Avoid tabled layouts

You can reduce your website's loading time and make it easily accessible on search engines by using table-less layouts and letting CSS define the look of your website. It boosts your website's performance as far as both search engines and end users are concerned.

Use of non-accessible content (Flash, images, videos etc)

Although a search engine can read the information inside a flash video, they largely prefer text. So make sure that you do not overuse flash, videos and use simple and plain HTML text. This way, search engines can easily index your website.

Quality content

Well written content and logical inclusion of relevant keywords is vital to onsite optimization. Visitors will judge you on the basis of your site's content. They are bound to share an appealing website with high-quality content with their friends. This translates into enhanced visibility and better search engine rankings for you. So include content that is well written, grammatically correct, highly relevant and original.

Keyword density

The number of times your keyword appears in the textual content relative to the text's word count is referred to as keyword density. There is still a lot of debate on how much importance search engines attach to keyword density, but try to avoid a keyword density that is too high to prevent a possible spamming. The keyword fitting should be such that it makes the text read well and maintains its natural flow instead of making it look deliberate and contrived.

Add updates frequently

Add new updates and fresh content to your site as search engines constantly look to index sites that come out with new content every few days. Make your website interactive, i.e. allow visitors to add comments and share your link on popular social networking sites like Twitter and Facebook. It is important that your website remains active and not idle.

Before you approach a professional SEO company, make sure you take care of the onsite optimization measures for your website. If your website is not designed well and has low quality content, fix these issues first and then embark on your SEO campaign.

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