Tips to Get Website Traffic from Local Searches

Tips to Get Website Traffic from Local Searches

SEO Tips for Local Businesses

With the rate the internet is growing, there seems to be no stopping the growth of the amount of local searches. You are about to learn about a few SEO techniques that will take you far in this business.

One of the simplest methods you can use for local SEO is writing optimized classified ads. This is a very easy way to leverage the local searches in your area because the major search engines really like those kinds of sites and using them a lot is a great way to send local traffic to the website of your business. Starting off, you should aim at Craigslist, which happens to be the most popular classified site out there. Posting SEO'd ads on Craigslist regularly is something that you need to do. Your ads need to be targeted specifically for your market. Be careful not to make your ad garish--simple is best. When you write the ad, focus on the title because this is what increases most of the response. Your title should include your keyword phrase as well as your city and state. Often the search engines will rank a Craigslist ad higher than the website listed in the ad so you might think about treating your Craigslist ad like a landing page. The main goal you should have when you use Craigslist is sending targeted traffic to your website, which is just good strategy. Besides that, there is also USFreeAds: it does not work as well as Craigslist but it can still provide you with a great response since it is a well ranked classified site. You can either try to piggy back your site's traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.

Different locations of your business should have separate landing pages. When you're going for local sites, remember that they don't like a business to have more than one targeted listing, but it's completely fine if the business has two different locations. In this case, however, you should have a separate landing page for every location that is about that unique location. It's not a good SEO practice, however, to send local traffic for several different locations to one home page or landing page. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. Taking care of simple elements like this can really give you better results.

You should also try to list your business with all of the Yellow Pages and like directories online. You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. On the other hand SuperPages.com supplies its listing to big portals such as About.com and MSN. You can have a very basic listing with them for free. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.

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