Tips to be more descriptive to both humans and the search engines

Tips to be more descriptive to both humans and the search engines

SEO can get tricky and certain things that seem like they will help your rankings will actually hurt them. SEO is powerful and if you arm yourself with even the basics, you will have a huge advantage over most other websites. Nowadays, the majority of the people online use search engines for finding information and products they want to buy. If you are not leveraging search engine traffic for your business, then you're leaving a lot of money on the table. The simple equation is high ranking = money. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.

Don't expect results to happen overnight because they won't. Patience is a must for SEO. You need to be patient if you want to see good, long term results. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. Don't be tricked into using the latest spam tactics; instead, focus on getting quality backlinks, targeted keyword research, unique and interesting content on your site, and other fundamentals that won't fade away with time. You should never commit the blunder of taking text that's not yours from various other sites, as that's not morally correct. If you just copied content from someone else, it's not going to do you a bit of good. While you may get away with it at first, eventually people will understand that you're plagiarizing. And the biggest downside to it is that the search engines have gone smart and they know the difference between original content and the duplicate one. Search engines use filters to quarantine sites that use copied content, and if your site gets stuck in there, you won't rank very high. That's why it's necessary to insert content that's one of a kind that readers and the search engines will both enjoy.

Search engines put more relevance over content that is formatted a certain way, and most site owners don't know this. Design is important but for SEO purposes, having relevant content that is formatted a certain way and matches the searchers query carries more weight. Bad content will not rank well in the major search engines. Your articles and posts should be no less than 300 words and have a keyword density of 3%-5%. Also, include your keyword once in the post's title. The search engines frown upon too many keywords appearing in your content and will decrease your ranking.

So, if you want to simplify things, you can break SEO into on-page and off-page. The more you practice optimizing your site, the better results you will get. Strategic internal linking helps more than people realize so don't forget about improving it.

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