Tips to get the search engines to approve of your site

Tips to get the search engines to approve of your site

There are certain things that you need to know about SEO that can save your ranking. SEO is powerful and if you arm yourself with even the basics, you will have a huge advantage over most other websites. The internet is a world in itself and millions of people enter it to find information that they are desperate the get their hands on. Search engine traffic can literally bring millions of visitors to your site so it doesn't make much business sense to ignore it. The simple equation is high ranking = money.

If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.

When attempting SEO, most webmasters starting out make the first mistake, which is to insert too many broad keywords into their writing. It's true that keywords are a crucial aspect of search engine optimization, but if you just use a bunch of them the search engines may give you penalties as they will consider your site spam. This will drop your site with the search engine rankings, and there goes all your traffic, too. It's also not appealing to your visitors because they only like sites that make sense and are helpful.

Internal linking is one of the most overlooked SEO strategies most people. Your site's internal linking is all in your hands and it is an additional factor that you have 100% control over. This will give you link juice, increase your ranking and get you targeted visitors.

Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. But when you put everything in place, you'll see great results. A good internal linking strategy can get all of the new pages you add to your site to rank fast. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.

When adding content to your site you must please both the readers and the search engine. You may have heard the saying "content is king," well, I don't know if it is true or not but having relevant and correctly formatted content on your site can make or break your SEO efforts. Always ask yourself before posting any content to your site, will the search engine find this acceptable? The norm is to include 3-5 keywords with every 100 words of content and each piece of content shouldn't be less than 300 words long. It is common SEO practice to include the main keyword of your content inside of the page/post title, also. The search engines frown upon too many keywords appearing in your content and will decrease your ranking.

Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you use the mistakes you just learned about, you'll score higher in the ranks and you will never see yourself banished.

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