To "hypothesis" to the "Verify" pharmacy Performance - pharmacy, Marketing - Pharmaceutical Industry

To "hypothesis" to the "Verify" pharmacy Performance - pharmacy

, Marketing - Pharmaceutical Industry

Inventory turnover has been a major pharmaceutical chain enterprises performance indicators, how to have both higher sales and lower inventory turnovers of pharmacy managers quite a headache for a difficult operation, the industry is also constantly looking for the latest and most a good solution, many companies are also exploring how medical chain's distribution center in the application of modern theory of the supply chain, from the Strategy (Strategy), Integration (integration), Coodination (coordination) three aspects to improve operational efficiency and performance . But I believe that Wal-Mart and other chains from abroad use the crossdocking, VMI, CPFR and other modern supply chain technology point of view, they are on the chain and supply chain enterprises have a higher investment and operational requirements, a considerable part of the country Pharmacies do not have such conditions, but the focus is to improve the distribution center operating efficiency rather than performance, and if we focus back to the enterprise, you can find the current domestic chain pharmacy stores to the headquarters or a weak order point, its way of thinking and the means or can be further explored and improved, because the store orders directly determines the level of chain drugstore sales and inventory levels are competitive, but also a direct impact on customer satisfaction and performance levels. If the shop order is not proper and the result is the slow moving inventory or out of stock, the result of poor sales often take the initiative into a drugstore clerk to recommend to customers, appears to be very clever to solve the pharmacy's inventory problem, in fact, is not really suitable for the medicines or products to customers on behalf of professional consultants recommend to customers is at the expense and harm pharmacy brands; and the result is out of stock reduction in the level stores, customer loyalty to the stores reduced the opportunity for competitors to snatch customers . Therefore, order management is a science store operations store the core module. Author would like to introduce a scientific order for the store's "hypothesis - verify" approach does not require heavy investments and enterprises able to see the results, the method known in Japan, the retail chain 7-Eleven has been good application. In fact, from the non-professional point of view of the average consumer would think that 7-Eleven Japan, the type and price of goods and the surrounding business district and will not be much better than other stores, but 7-Eleven Japan, the profit margin but is a Japanese convenience store industry ranks second and third of Rosen, the family of 2 times. Why 7-Eleven can achieve far more than the performance of its competitors? "Hypothesis - verify" that it's a secret weapon. "Hypothesis - verify" the philosophical foundation of the company is 7-Eleven Toshifumi Suzuki, founder of the times proposed by the consumer has fully entered the field of psychology, because the market shifted from a seller's buyer's market, light from the economic Angle to consider the sale of goods is not enough, and to judge the value of goods from the hearts of consumers to decide. He said: "If we can not continue in careful to say that human psychology sham, and information on the correct information to verify, then it can not determine how to take the next step" 7-Eleven stores in Japan, the staff has been through the GOT when ordering the system (a flat can be hand-held computer terminal) will be able to access a variety of reference information, such as selling a variety of single-product inventory information, the door shop area within 20 kilometers of weather conditions and weather, store the various activities surrounding communities, the current television advertising new products. Although the computer can provide order to the clerk last week, month, day, week and the recent sales data, but the 7-Eleven clerk asked during his orders, it can not only consider the mechanical, past sales trends, to be flexible about various factors that affect consumers and the combination of consumer psychology to consider. For example, the weather is also 20 degrees, 30 degrees and 70 degrees humidity humidity sense for the consumer is very different, and the corresponding wear food commodities demand is also different, the climate, temperature, humidity and other factors change community convenience store merchandise sales impact is very large, store employees should pay close attention to these factors and to keen to associate their customers demand. Once home to stores that tomorrow will be from the weather under the snow because snow is rare throughout the year in Kanagawa Prefecture, so the manager immediately think of the anti-snow boots very few consumers buy equipment, purchase a number of actions immediately boots stores in the next morning on the door, really selling well.

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