Top 10 Reasons why eMail Marketing Makes Sense
By now, you must have heard about email marketing and if you have not
, there is a good chance that you have received mail from an email marketing campaign. eMail marketing is one of the fastest growing marketing strategies right now. E-mails ROI in 2008 was $45.06 for every dollar spent on it, according to the Direct Marketing AssociationsPower of Direct economic impact study. This compares to $48.34 in 2007, and a projected $43.52 for every dollar spent in 2009. So, its about time that your business realized its full revenue potential using email marketing campaigns. Still not sure why itmay beright for you? Here you go. my Top 10 Reasons why Email Marketing may be the right for your Business:
Share: Cost Less than Traditional Marketing. Lets face it, mailers and other forms of advertising can put a real dent in your pocket. With email marketing, you reach thousands of prospects at minimal costs. One Marketing Campaign DoesNOT fit all. Consumers tend to respond to communication that they can relate to. With email marketing, you can do just that Target and Personalize your communication with your audience. Scheduleyour Delivery. Unlike traditional advertising, with email marketing you can make sure that prospects get the message when you want them to get it. Ability to Get Consumers to Act. One of the unique power of email marketing campaign is that you can provide a link or a button that allows your consumer to act immediately. We all know how we have bought things on an impulse. The right solution with the right incentive and easy means to purchase always works for the business. Know the Truth Immediately. Because email marketing is as Real Time as it gets, you will be able to see results within hours and sometime even minutes of sending email. The truth sometime hurts, but there is even some good news even if your campaign is failing you can quickly change it (message, time-sensitive discounts, target, etc.) Provide Opt-In/Opt-Out Options. Todays consumers want to control when and how they want to communicate with you. By providing personalized opt-in and opt-out options, consumers are more likely to engage in receiving marketing content because they are in control of what they want to receive and when they want to receive. And with Online solutions, the entire management of who gets what is managed by your audience so you dont have to worry about it. Easily createDrip Marketing.Ifyou have been in business long enough, you know that it takes at least 6 touches beforeconsumers are comfortable with a particular product line. Know which Marketing Campaignworks! By that I mean, bringsthe best ROI. So, that you can continually improve your delivery for the campaigns that dont work as well. Its more than just a Sales & Marketing Tool. eMail marketing is fast becoming the method of choice for both business and consumers to communicate whether it is Upcoming Events, Tips & Tricks, Business Update, Guides and more! Its Integrated with your Customer Database. An Online CRM Solution (there are plenty of them out there) that supports email marketing with easy to use templateswill manage not just your email marketing activities but alsoall your other communications including sales and customer service tracking. So, onegreat solution that integrates all key components for success. Now, it time for you to act start using an email marketing solution that is part of a broader CRM solution to help you achieve all your marketing needs. In just a few steps and a few days, you can reap the many benefits thousands of companies are already experiencing Btw, here is a video on youtube that may provide further clairty on the subject: Email Marketing Overview.
Top 10 Reasons why eMail Marketing Makes Sense
By: Sundip R. Doshi