Top 3 Alternatives To Pay-Per-Click Advertising

Top 3 Alternatives To Pay-Per-Click Advertising

One of the most effective methods of using the internet to bring targeted customers to your business is called pay-per-click advertising, where your ad will be displayed based on certain keywords that you select. But when it comes to popular topics such as fitness or finance, putting your ad at the top spot of a search engine for even a single day can cost you thousands of dollars. If you are advertising with a smaller budget, it may be better for your business and your wallet if you look at the different alternatives to the pay-per-click model.On major search engines and corporate websites, much of the paid advertising revenue comes from other large corporations and companies instead of small businesses, since small businesses and start-ups may not be able to afford the large daily budget that is required. As such, it might be wiser to spend your advertising dollars on a PPC alternative so that each dollar you spend can do more to build your business. Three popular alternatives to the pay-per-click model of advertising on the internet are purchasing text links, media buying campaigns, and advertising on social networks.Buying Text LinksImagine that instead of spending $500 on a normal PPC advertising campaign, where your funds get depleted every time your ad gets clicked, you can take that money and purchase a prominent text link on a popular website or blog. This strategy can be useful for small businesses that have smaller budgets, and it can have other secondary benefits such as increasing the popularity of your website in the search engines. There is also no limit to how many times your link can be clicked, whereas there is always an inherent limit to the number of clicks with PPC advertising. While it is possible to contact an individual website to buy a text link, you can also find advertising networks that list any website where you are allowed to purchase links monthly or even annually.Media BuyingThis is a strategy that can require a larger advertising budget than buying text links, but it is a great way to maximize exposure for your business using something other than text ads. Media buying means that you will use a series of image ads or flash animations that display your product and what you are offering, and this style of advertising will allow people to discover your business in places such as inside their email account or while reading mainstream news websites. This can certainly help you stretch your advertising dollars further, but it does require you to develop a campaign of banners or animations that match the requirements of the media network you choose to work with.Using Social NetworksThis strategy has grown in popularity in recent years, namely because it allows you to target your customers by demographics such as age or gender. If you are offering a product, such as an online game, that would mainly appeal to men between the ages of 18-25, you can create a custom campaign to make sure that your ads will only show up to those individuals that match your demographic parameters. This can help you save your advertising dollars in a way that pay-per-click never can, because your PPC text ads will be shown to all internet viewers regardless of their demographics.

POST COMMENT

Is Direct Response TV Advertising Right For Your Company Use Display Stands as a Contemporary Style of Advertisement Shakeology-As Good As Advertised? Recycle your advertising Learn About Famous Advertising Slogans Do You Know The Proper Way To Advertise Your Product Or Service Paid Advertising vs. Free Advertising - Which Route Should You Take? ViaMark Advertising wins 2010 Gold ADDY Advertising Memes - How to Hardwire Your Prospects to Buy From Only You Extenze False Advertising - Is It True? Leading 5 Advertising and Product sales Strategies You Can Use On the web Search or Post Advertisements to Commercial Space for Rent Targeted Advertising - Where To Draw The Line