With hundreds of websites launched on a daily basis
, we all know that an exceptionally designed website would not assure you online stardom. True enough, getting your site up and running is just half of the equation, the real work begins for your SEO/Online Marketing specialist as soon as your site goes live.
Most people assume SEO/Online Marketing is something they can manager themselves. And why not? With the number of resources readily available online and tools to help you, it seems like an easy feat. Wrong. This alternative may cut down your expenses but inexperienced approach in SEO/Online Marketing can incur more damage that you bargained for.
Below are some of the usual blunders neophyte and inexperienced SEO/Online Marketing tend to overlook. Knowing the pitfalls and what should be avoided can help you work towards your online presence.
Keyword Choice
In the online world SEO/Online Marketing is equals to good keyword choice. This is not a trial and error activity, as wrong choice of keywords to optimize can prove to be just a waste of time.
Flash and Rich Media Content
Sure, flash media significantly helps in giving that wow factor. But at what cost? It can serious affect the searchability of your website, and search engines to index it. While there have been recent developments that make flash based websites to be more search engine-friendly, one won't definitely go wrong with text-based content.
Site Architecture
The problem with some web design company is the fact that they develop websites with not much thought and consideration on SEO/Online Marketing. Without the proper structure and a site map for your website, you don't stand a chance at getting top rankings in major search engines.