Top 5 Tips For Planning A Successful Event

Have you ever come away from a conference venue thinking to yourself 'wow that was just great'

?

Sure, the content and presentations during a conference will stay in our minds a long time after the doors have closed, but sometimes the X factor is in the planning.

It's a strange fact of life that people can be put off by the smallest thing, especially when it comes to public events. People will complain about weddings even though the food was fantastic, if the music was too loud. Or, they will want their money back at a concert if the air-conditioning fails two thirds of the way through an otherwise amazing performance.

That's just the way it is, and as an event planner it's your job to ensure that your event goes off without a hitch and that every contingency is planned for.

Planning for a successful event is a little like selling an expensive product. You need to have all the answers to every objection that can be raised so that your customer is left with no other option than to be pleased with the purchase. That, and the product itself has to be perfect too.

So what are the top tips for planning a successful event? Let's take a look at them now:

Choose the best venue. These for simple words are probably the basis of the most complex part of your planning. The best venue will be one that has the best possible space for your event, has the most convenient parking and location and presents the right image consistent with the company or event you represent.

Make sure of the numbers. This point covers two sets of numbers, your budgetary allowance and the number of attendees you expect for your event. Naturally, the budget will need to be adequate to allow for any contingencies which may arise and the figure you arrive at will only be finalised as you get closer to the event itself. On the other side of the coin, the number of attendees needs to be settled well in advance so that you can make the appropriate booking.

Define your content. Along with a choice of best venue, the actual content of your event itself is, naturally, the underpinning reason for the event itself. The speakers that you choose and the content of their individual contributions need to be vetted and approved so that your theme is consistent and the quality is maintained throughout the event.

Overseas and other visitors. Make sure you have adequate plans in place to transport visitors arriving by plane to and from your venue, especially if they are contributors!

Promote your event. Ensuring that you have adequate publicity means you have to implement a marketing plan which could involve press releases and other forms of advertising.

By taking these steps into account in your planning process will be well on the way to running an event to be proud of and you can only imagine your personal delight at watching the smiles on the faces of people as they leave your conference venue, each of them saying to themselves 'wow that was just great'!

by: Larry Jamieson

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