As a proud partner of (PRODUCT)RED, NIKE will contribute 100% of its profits from
the sales of (AAA+ Air Jordan Shoe)RED laces to the Global Fund and to support soccer-based community initiatives to help fight HIV/AIDS in Africa.
Half of the Jordan shoes profits will go directly to the Global Fund, which provides medicine and support to those affected. The other half will support programs like Grassroot Soccer.
These programs use the unifying language and passion of football to teach HIV/AIDS awareness and prevention. The mission: Educate Africa's younger generation, those still hopeful for the future and open to new ideas, to help stop the spread of HIV.
Through education, these programs rob the virus of one of its most effective weapons: ignorance. It's a simple formula. Which is why it's so effective.
You can join the fight to help the spread of HIV/AIDS by purchasing top AAA+ Air Jordan Shoe)RED laces and pledging your miles to your favorite Nike team in the (NIKE)RED World Championship Team Challenge.