Top Secrets For Online Advertising Best Practices
Summary The Internet has become the starting point for the people who find information on opportunities to work from home
. As the Internet is rapidly changing, so are the visitors themselves. Many sites still rely on a form to lead consumers to sign up and pay for its work from home system guide in which in todays world is not as effective as it used to be.
A business opportunity company wants to promote its work from home service through the AdOnion Network. This case study shows you how the AdOnion advertiser improves their landing pages and site navigation as a result of increased online marketing ROI.
Challenge Im facing a problem just like any other advertiser -- the conversion rate, says Oliver Kay, AdOnion Advertiser. I am looking for an experiential campaign that would stick in peoples mind. We want to try something that entices visitors to complete the form after they have read the landing page.
Oliver knows that he needs to focus on his landing page and tries several copy rewrites. He also needs to analyze the websites in AdOnions marketplace which can bring the potential clients, then find the right levers to boost conversion rates and keep them high.
Campaign The landing page originated from my philosophy that content can attract people while also doing good things, Oliver says. You can create content that touches peoples lives and make a difference, and the landing page can make you money.
Here are the four steps Oliver followed:
Step 1: Create A/B landing pages Oliver wants to find out which messages can generate both high quality and large quantity leads in AdOnions Marketplace. He designs a series of 3 A/B landing page tests. The Key of A/B landing page includes:
#1 Page headline:
To attract the visitors to notice your service, headline is important. Oliver uses 3 different headlines, that is:
- Factual: Fill the form Now
- Benefit-oriented: Learn to work from home on the Internet
- Instructional: 3 steps to make money from Home
#2 Add more reassuring content:
Oliver decides to play to her strengths on the site and focus on creating content throughout that educates the visitors, and made the work from home experience feel easy and comfortable.
Example article posted prominently on the landing page:
"Why Millions of people are making money from Home via internet?
Learn how to earn up to $1,000 a day
"Need help to make money from home? Try us now."
#3 Encourage your customer to write the reviews:
Oliver knows that the potential visitors trust customers more than anyone else. So he adds a product review function in the landing page. Then, he contacts existing customers through e-mail, phone and postcard. To encourage the existing customers to write the review, Oliver mails a gift to each customer.
Step 2: Research competitive sites Oliver has seen large competition of working from home services; so he analyzes those competitors sites, find out how they promote their services. He collects all URLs, which have relationship with competitors sites. He tries to find out if AdOnion Marketplace has these websites or the similar sites.
Step 3: Implement A/B landing pages with live Web traffic Oliver creates 3 campaigns, which are targeted to the same websites. AdOnion Network drives 5,000 unique visitors to each campaign daily, to get a reliable winning version that landing page conversion is better. Oliver serves each campaign to 50,000 visitors over a few weeks.
Result: The winning page directly increased online sales by 28.1% and surpasses his expectations.
Besides achieving their goal to boost sale conversions, the test also gave Oliver valuable insights that researching the competitors is important. As AdOnions Marketplace has lots of publisher websites, doing research can help Oliver easily find out the niche websites which can bring targeted visitors to his landing page.
A strong headline helped convince visitors to sign the form and buy the work from home system guide. Oliver notices that benefit-oriented headline has the best conversion. And the visitors stay an average of 2 minutes on the landing page.
Top Secrets For Online Advertising Best Practices
By: Adonion Wong
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