Top Website Designs

Breaking down the Discovery Process of a New York Web Design Firm

It all starts with something rarely seen in todays world of web solutions paper. Not just any paper, but the largest paper we can find, preferably with a sticky edge so it can go up on the wall. To go with the paper, we need something else that many adults havent seen since elementary school, colored markers. Ideas and concepts are thrown out, discussed, and then added to the paper in a relating color. At the end, we have a rough picture of a site-map and a basic idea of what design elements it should include. The discovery process is arguably the most important aspect in the creation of top website designs and every step preceding trickles down from that phase.

The nyc web designers that I know have shared similar processes, with some variation. We used to use white boards but there is something about having the information presented larger than that would allow for. The goal is to immerse ourselves into the project taking into account what the client is looking for with the experience of the top website designs, developers and creative minds to form an outline or a guide for how to move forward. On our end, the key players in the room are the Creative Director, a varying number of project managers (depending on the scope of the project), and developers. A representative from every avenue must be present to address their areas of expertise at the beginning.

To prepare, set a timeline for discovery that relates to the scope of the project. A 5 page website may only need one meeting for discovery but the typical client of web designers in NY may start at $50K. That process may take 10 work days. You should also do your homework before meeting with the team. This involves a careful analysis of the clients competitors in order to find their design or functionality weaknesses.

The beauty of being a new york web design firm is that we have access to a stimulating city rich with elements of design to spark ideas and facilitate imagination. If there is a meeting where we hit a creative roadblock, all it takes is a walk down the street or quick stop into a gallery to hit the refresh button on the creative process. Our firm has built some of the top corporate websites and on more than one occasion, clients have wanted a theme involving unique city landscapes or a way of demonstrating a relationship to New York. This city somehow conveys an implicit message of confidence and a perception of being an industry leader; particularly when the headquarters are located in a landmark building.

by: jatin hira

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